Having an online presence is one of the most forward-looking decisions that any business can make in this era when nearly everyone is online. By harnessing social media's dynamic capabilities, enterpr

For someone looking to pitch a new product, or a large department store looking for something that will sell, what are they looking for? For the big retailers, it can be several things.

If you're a frequent user of social media, you'll notice that within the past few years, videos have dominated the platforms. Whether you're on Facebook, Instagram or TikTok, it's clear that videos ca

Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer i