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Posts Tagged: social media

Why Social Media Video Advertising is the Future

May 14th, 2018

The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. Here are few reasons why video advertisements on social media are so effective.

Tips for Successfully Managing Twitter for a Business

April 3rd, 2018

Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer interaction? We've got all the tips for how to generate engaging tweets for your business!

3 Tips To Increase Engagement On Facebook

June 1st, 2017

Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?

Social Media Do’s and Don’ts for Businesses

November 10th, 2016

Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.

The Press Release Era is Dead. Now What?

October 11th, 2016

I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.

Twitter Expands Character Count

May 25th, 2016

Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters per tweet, would be changing the policy.

Facebook Amends the 20% Text Rule

April 20th, 2016

Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than 20% text in the image to “ensure people only see high quality content.”

Embracing the Instagram Algorithm

March 28th, 2016

With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as long as they opened their app.

3 Social Media Sites You Need to Be On

June 30th, 2015

If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.

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