May 14th, 2018
The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. Here are few reasons why video advertisements on social media are so effective.
April 3rd, 2018
Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer interaction? We've got all the tips for how to generate engaging tweets for your business!
June 1st, 2017
Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?
November 10th, 2016
Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.
October 11th, 2016
I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.
May 25th, 2016
Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters per tweet, would be changing the policy.
April 20th, 2016
Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than 20% text in the image to “ensure people only see high quality content.”
March 28th, 2016
With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as long as they opened their app.
June 30th, 2015
If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.