Staying organized in the Digital/Advertising industry is a must! There are deadlines, meetings, urgent projects, and photo shoots that need to be tracked. It’s easy for tasks to get mixed up in a b

The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads rul

Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer i

Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?

Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow o

I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.

Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters

Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than

With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as lo

If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could a