IMMOTION STUDIOS BRAND STRATEGY
BrandMotion™ is Immotion Studio’s process that sets your brand in motion. It has proven effective in growing brands by discovering their innate uniqueness.
1. Brand Discovery
We examine the company, it's history, products, people and culture in order to unearth the claim of distinction and compelling evidence of its truth.
2. Market Research
Immotion’s sister division, Consumer Science, specializes in primary research and validates consumer preferences.
3. Market Planning
Immotion Studios will help build refine and engage the brand by selecting the right touch points
4. Creative Development
Using the strategic road map from the aforementioned steps, at last the creative team can start their engines.
5. Internal Adoption
Immotion Studios will help build, refine and engage the brand from the inside out by evaluating and selecting internal touch points in order to create brand ambassadors.
Bringing the distinctions to life for internal and external audiences through consistent messaging, visuals and positive interaction with the brand at every touch point.
7. Return on Effort
Establishes KPI's upon which to measure change in your brand's awareness and acceptance.