Immotion Studios has been Family Dollar’s agency partner since 2012. During this time, we have worked to bring over 25 of their private brands to life. We use our proven brand development process to create new brands, develop guidelines, and execute packaging design including custom photography.
For each brand we develop, we create extensive brand guidelines. These complex documents set the compliance and consistency standards for all aspects of the brand, which are used to ensure successful roll-outs of the brand.