Public relations has changed significantly in the last decade. It’s not just about press releases anymore. The race is on to create that earth-shattering campaign that elevates brands to the next level. And that’s what we do. We take advantage of every PR avenue to help tell a brand’s story. Whether it’s social media, traditional news coverage or event management, we capture the target audience.
We often see companies that use an intern to manage their social media. And for social media experts, this is like nails on a chalkboard. Sure… anyone can post on Facebook or Instagram, but it takes a marketing-minded team to develop the strategy behind an effective social media campaign.
Every good social media campaign is visually appealing. Our first step is to establish a visual anchor by creating mood boards to set the tone.
Thursday Plantation, Australia’s top Tea Tree Oil brand needed an extensive plan to introduce their products to the American market. We designed and executed a strategy to build and launch the American branch from the bottom up. In less than a year, we have garnered nearly 10 million impressions for the brand.
Companies can talk about themselves all day long, but it means so much more when a top influencer endorses the brand. We have leveraged our relationship with bloggers and influencers to extend our reach and gather user-generated content.
Who doesn’t want to be a winner? Contests have been around for a long time, but they have changed significantly with the social media craze. Not only can you use an online contest to increase engagement and build a fan base, but it’s also a must-have tool for lead generation.
A little movement can have a big effect! We use bright and engaging animations to catch the eye of our audience and create variety in our social content strategy.
May 14th, 2018
The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. Here are few reasons why video advertisements on social media are so effective.
April 17th, 2018
The creation of newsletters was a groundbreaking innovation for their time and they were a great contribution to the digital explosion. But that was then, this is now. Newsletters are no longer considered news, or letters, but rather promotions and click bait. So in a world with a constant change in technology, are they dying or thriving?