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How Video Can Improve Your Social Media


March 24th, 2020

If you’re a frequent user of social media, you’ll notice that within the past few years, videos have dominated the platforms. Whether you’re on Facebook, Instagram or TikTok, it’s clear that videos can really improve your social media engagement. Whether you’re trying to build a brand or just connect with more people, consider the ways that video can improve your social media.

1. Connection
Truth be told, a lot of people hang out on social media as a distraction from their working life. This is why it’s so easy for people to scroll for hours without realizing how much time passed. In addition to welcoming the distraction, many people feel lonely. As a result, they’d like to connect with someone else. Whether it’s their favorite celebrity’s YouTube channel or your funny videos in your Instagram stories, videos have an ability to bring a sense of connection. When people feel connected to you, they’re more likely to stick around. They’re invested in your brand because you fulfill a specific need for connection.

2. Education
There’s something about reading a tutorial about how to do something that can be really tough. However, when someone just shows you how to do it, this can be such a life-saver. Videos can really improve your social media when you’re able to show and tell. If you’re really into helping young parents with their babies and toddlers, create tutorials on how to install and expand the seatbelts for car seats. Though all car seats come with the booklet, it’s not always clear. When you can show parents how to walk through each step, you’ll get a continuous flow of traffic to your page. This is because you’re providing valuable information that connects the masses. If tutorials aren’t your thing, that’s okay too. You can educate people on your experiences. If you’re a health and fitness guru, you can educate the masses on the importance of incorporating coconut water into their regimen. You can share how coconut water is a healthier alternative to energy and sports drinks. Plus, you can easily talk about the health benefits instead of hoping people will read a blog about it.

3. Preferred Option
Video is the preferred method by far. If you take a look at many of the social media statistics, a lot of people spend more time on websites and platforms that have videos. While blogging has its place, you might want to save that for an actual blog on a website. Now, microblogging is in, but videos continue to dominate as vloggers continue to thrive in the social media arena.

If you’re someone who’s a little shy in front of the camera, don’t let fear stop you. It’s okay to write out what you’re going to say. If you’re going to be intentional about building your platform, it’s great to be prepared. Think about your talking points, and write them down. Once you’re confidently clear on what you’d like to say, turn on the camera. As you get into the habit of talking to the camera, you’ll become more comfortable with the process. Then, when you look at your analytics and see a boost in engagement, there’s no turning back.

 

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