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  • 3 Tips To Increase Engagement On Facebook

    June 1st, 2017

    Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?

    Social Media Do’s and Don’ts for Businesses

    November 10th, 2016

    Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow o

    Twitter Expands Character Count

    May 25th, 2016

    Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters

    Facebook Amends the 20% Text Rule

    April 20th, 2016

    Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than

    Embracing the Instagram Algorithm

    March 28th, 2016

    With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as lo

    Facebook’s Notification Tab Gets More Personal

    November 19th, 2015

    Facebook is notorious for making changes to their app, but its notifications tab has always remained the same; however, that is all about to change. Facebook’s new notification “cards” will not

    Is Twitter Having a Moment?

    October 13th, 2015

    Is Twitter having a Moment? Is this a way for them to summarize the next big news story? With the recent launch of a new feature called "Moments," Twitter is really trying to step up their game in c

    Don’t Fall for the Facebook Privacy Hoaxes

    September 29th, 2015

    The dreaded Facebook privacy hoaxes are back. By now, you have probably seen hundreds of your friends post one or both of these hoaxes that started a few years back. And of course, they are causing

    New Pricing Model for Facebook Advertising

    August 5th, 2015

    Facebook has changed its pricing model. Advertisers will most likely see an increase in their cost-per-click advertising campaigns.

    3 Social Media Sites You Need to Be On

    June 30th, 2015

    If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could a

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