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  • The Paws Behind the Creative

    July 9th, 2018

    Behind every good Creative is a four-legged fur baby. Every advertising agency knows that! Meet the tail-wagging supervisors of Immotion Studios. We promise they don’t bite!

    Why Social Media Video Advertising is the Future

    May 14th, 2018

    The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. Here are few reasons why video advertisements on social media are so effective.

    Newsletters: Dying or Thriving?

    April 17th, 2018

    The creation of newsletters was a groundbreaking innovation for their time and they were a great contribution to the digital explosion. But that was then, this is now. Newsletters are no longer considered news, or letters, but rather promotions and click bait. So in a world with a constant change in technology, are they dying or thriving?

    Tips for Successfully Managing Twitter for a Business

    April 3rd, 2018

    Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer interaction? We've got all the tips for how to generate engaging tweets for your business!

    Why your Company Aesthetic is Key

    February 16th, 2018

    So you've got your general brand idea, but what's next? How your clients and audience view your products or brands is crucial. Developing a quality aesthetic will immeasurably improve your brand.

    Social Media Trends to Implement in 2018

    December 21st, 2017

    The key word for social media in 2018 is going to be "impact." At this point, we all know the tricks to reach five thousand, ten thousand, twenty thousand people. We know how to drive up follow and shares. But how do we reach the people that matter? The people who will actually support our cause or buy our product? Here are four tactics to employ in 2018 for a deeper impact:

    Demystifying the Instagram Algorithm

    July 31st, 2017

    As social media experts, one of our main job responsibilities is keeping up with algorithm changes. So how do you make the Instagram algorithm work for you? The main way to stay ahead of the curve is to know exactly what the algorithm factors into its equation.

    3 Tips To Increase Engagement On Facebook

    June 1st, 2017

    Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?

    Social Media Do’s and Don’ts for Businesses

    November 10th, 2016

    Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.

    Twitter Expands Character Count

    May 25th, 2016

    Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters per tweet, would be changing the policy.

    Facebook Amends the 20% Text Rule

    April 20th, 2016

    Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than 20% text in the image to “ensure people only see high quality content.”

    Embracing the Instagram Algorithm

    March 28th, 2016

    With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as long as they opened their app.

    Facebook’s Notification Tab Gets More Personal

    November 19th, 2015

    Facebook is notorious for making changes to their app, but its notifications tab has always remained the same; however, that is all about to change. Facebook’s new notification “cards” will not only continue to notify you of mentions and tags, but also of life events and birthdays.

    Is Twitter Having a Moment?

    October 13th, 2015

    Is Twitter having a Moment? Is this a way for them to summarize the next big news story? With the recent launch of a new feature called "Moments," Twitter is really trying to step up their game in content curating.

    Don’t Fall for the Facebook Privacy Hoaxes

    September 29th, 2015

    The dreaded Facebook privacy hoaxes are back. By now, you have probably seen hundreds of your friends post one or both of these hoaxes that started a few years back. And of course, they are causing an unwarranted panic.

    New Pricing Model for Facebook Advertising

    August 5th, 2015

    Facebook has changed its pricing model. Advertisers will most likely see an increase in their cost-per-click advertising campaigns.

    3 Social Media Sites You Need to Be On

    June 30th, 2015

    If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.

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