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  • Finding Your Brand’s Voice

    June 24th, 2020

    Establishing yourself and your business involves a lot more than simply opening the doors. You need to also establish a unique brand and voice. Your voice is how your customers and potential custom

    What are Retailers Looking for When Seeking New Brands?

    May 13th, 2020

    For someone looking to pitch a new product, or a large department store looking for something that will sell, what are they looking for? For the big retailers, it can be several things.

    The Essentials of Packaging Design: Should You Choose Photography or Illustration?

    November 20th, 2017

    Packaging design is hands-down the best way to communicate what you have to offer. The real question is whether you should use a photograph or an illustration to tell the tale. Here's how to decide

    FDA Changes Label Requirements

    August 11th, 2016

    The U.S. Food and Drug Administration wants to make sure consumers have updated nutritional information for packaged foods sold in the United States. This will help people make informed decisions a

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