blog

 

  • The Paws Behind the Creative

    July 9th, 2018

    Behind every good Creative is a four-legged fur baby. Every advertising agency knows that! Meet the tail-wagging supervisors of Immotion Studios. We promise they don’t bite!

    New Logo #behindthescenes

    June 12th, 2018

    As a brand development agency, we know how important a brand is for a company. Our new logo will allow for a more versatile visual design system to take form as well as reproduce better at smaller resolutions.

    Happy Holidays from Immotion Studios!

    December 21st, 2017

    Branding isn’t our only talent. We also sing.

    Should you hire an agency?

    October 18th, 2017

    Should you hire an agency or an in-house marketing guru for your next project? We may be biased, but we think all signs point to "agency." Watch our animated video to see why.

    5 Things Every Recent College Grad Knows to be True

    February 28th, 2017

    First off, the “real world” is terrifying. For the past 22 years of your life, you have been told what to do, but now you are making your own rules.

    5 Worst Corporate Logo Changes of 2016

    February 9th, 2017

    A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed and thoroughly contemplated. With 2017 well underway, let’s take a look at 5 company rebrands that missed the mark in 2016.

    Updating Your Website

    February 1st, 2017

    When it comes to achieving and maintaining high search rankings, one of the key components is fresh content. Google loves fresh content, and Google is king of the search engines. If you want your website to maintain its rankings and authority then you have to regularly update the content of your website.  

    5 Ways to Get Out of a Creative Drought

    January 24th, 2017

    The creative drought: every creative’s nightmare and reality at some point or another. It’s a moment where passion fizzles into a dull flicker, or can even burn out completely. So what’s a creative thinker to do?

    Social Media Do’s and Don’ts for Businesses

    November 10th, 2016

    Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.

    Avoiding the “They” Culture at the Workplace

    October 31st, 2016

    Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.

    The Press Release Era is Dead. Now What?

    October 11th, 2016

    I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.

    FDA Changes Label Requirements

    August 11th, 2016

    The U.S. Food and Drug Administration wants to make sure consumers have updated nutritional information for packaged foods sold in the United States. This will help people make informed decisions about the foods they eat and feed their families. The new label is a vast improvement and helps consumers can make more informed food choices to better their health.

    The Journey of a Graphic Designer

    December 31st, 2015

    In a recent interview, Jonathan Graf gave insight into the journey he has been on that led him to become a graphic designer. He explains the rigors of his profession and how each of his experiences has shaped his life.

    Don’t Fall for the Facebook Privacy Hoaxes

    September 29th, 2015

    The dreaded Facebook privacy hoaxes are back. By now, you have probably seen hundreds of your friends post one or both of these hoaxes that started a few years back. And of course, they are causing an unwarranted panic.

    What happens when a PR intern goes on a video shoot?

    September 1st, 2015

    Recently, I went on a video shoot with Brandon and Coleman. I am not a film major nor do I know anything about filmmaking. The closest I get to filmmaking is sending a funny video to my friends via Snapchat.

    Immotion Studios Announces Mission in Motion Winning Nonprofits

    August 24th, 2015

    Immotion Studios and TCU recently called on all DFW-area nonprofits to apply for the inaugural Mission in Motion competition. After an online voting process and a round of panel presentations The Ladder AllianceVictory Therapy Center and BIND: Brain Injury Network of Dallas have been selected to win.

    Wilks Development Hires Immotion Studios

    August 12th, 2015

    Award-winning advertising agency Immotion Studios today announces the agency will manage all of the marketing aspects for Wilks Development, a commercial real estate development company based out of Cisco, Texas.

    Mission in Motion Contest Top 5 Nonprofits

    July 27th, 2015

    After thousands of votes online for the Mission in Motion, we are excited to announce our top 5 finalists moving on to the panel selection.

    16 Nonprofits Compete to Win Marketing Services

    July 20th, 2015

    In May, we announced the Mission in Motion contest for local nonprofits. Through a partnership with the TCU School of Strategic Communication, we are awarding free branding/marketing services to three nonprofits in the DFW area.

    The Road to the End of the First Week

    May 12th, 2015

    Written by Delaney Owen, Immotion Studios PR & Social Media Intern

    I sat in my dorm on my bed, with my laptop and thought to myself, “this is the perfect time to apply for a spring internship.”  So at 1 a.m., the Sunday before finals week, I pulled up Frog Jobs, a website for TCU students to find jobs and internships. I applied for a position titled “Social Media and PR Intern” for an advertising and branding agency and the next thing I knew, I was at Immotion Studios for an interview. A week later I had the job! Yay! But now what? I had no clue what to expect. Well this is what I got within the first week…

    Ready To Grow Your Brand?

    let's chat