blog

 

  • Why it Matters How the Consumer Sees your Brand

    August 19th, 2020

    Your customers are why you have a product or service. It’s how you survive in business. Or don’t. If you make a promise about your product or service, you must deliver, or your customers will s

    Finding Your Brand’s Voice

    June 24th, 2020

    Establishing yourself and your business involves a lot more than simply opening the doors. You need to also establish a unique brand and voice. Your voice is how your customers and potential custom

    What are Retailers Looking for When Seeking New Brands?

    May 13th, 2020

    For someone looking to pitch a new product, or a large department store looking for something that will sell, what are they looking for? For the big retailers, it can be several things.

    Benefits of Networking 

    September 23rd, 2019

    Most of us understand that networking with others can boost our career opportunities, boost self-esteem, and make new friends. It's a no brainer that almost all successful people view networking

    Benefits of Using an Advertising Agency 

    August 12th, 2019

    Are you ready to put your brand out there in a major way? If so, it is time for you to work with an advertising agency to make your dreams come true. Many small businesses are taking the step to hi

    What Is SEO/SEM & Are You Using It Correctly?

    July 29th, 2019

    Marketing is important if you want to compete in today’s marketplace. And digital marketing provides an effective way to reach thousands of people. Search engine optimization and search engine ma

    Why Digital Advertising Is So Important

    June 10th, 2019

    Your marketing efforts are going nowhere if the target market cannot see the advertisement. Success in marketing is determined by location.

    New Logo #behindthescenes

    June 12th, 2018

    As a brand development agency, we know how important a brand is for a company. Our new logo will allow for a more versatile visual design system to take form as well as reproduce better at smalle

    How to Have a Quality Website

    March 12th, 2018

    Having a great website is based strictly on the consumer experience. A quality website can convert visitors into clients with ease. The benefit of having a great website will result in endless poss

    Why your Logo is not your Brand

    November 28th, 2017

    We hear it all the time. "My logo is my brand identity." It makes us shudder every time. Yes, a logo is a very important part of a brand. However, your overall brand is a much bigger picture. It is

    3 Reasons Why Your Organization Should Target Millennials

    May 23rd, 2017

    Your organization has a great deal to gain from Millennials. Here are 3 reasons to make sure your organization targets Millennials in your marketing efforts.

    5 Worst Corporate Logo Changes of 2016

    February 9th, 2017

    A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed a

    Avoiding the “They” Culture at the Workplace

    October 31st, 2016

    Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the

    Oh yea, The Food Has to Be Good Too!

    May 10th, 2016

    Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different t

    Blue Bell…not a Brand, a Family Tradition

    December 10th, 2015

    Blue Bell is back! And in Texas, people like Jayson Lindley, would tell you that means we finally have ice cream back in our state.

    Immotion Studios Announces Mission in Motion Winning Nonprofits

    August 24th, 2015

    Immotion Studios and TCU recently called on all DFW-area nonprofits to apply for the inaugural Mission in Motion competition. After an online voting process and a round of panel presentations 

    Mission in Motion Contest Top 5 Nonprofits

    July 27th, 2015

    After thousands of votes online for the Mission in Motion, we are excited to announce our top 5 finalists moving on to the panel selection.

    16 Nonprofits Compete to Win Marketing Services

    July 20th, 2015

    In May, we announced the Mission in Motion contest for local nonprofits. Through a partnership with the TCU School of Strategic Communication, we are awarding free branding/marketing services to t

    3 Social Media Sites You Need to Be On

    June 30th, 2015

    If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I coul

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