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  • New Logo #behindthescenes

    June 12th, 2018

    As a brand development agency, we know how important a brand is for a company. Our new logo will allow for a more versatile visual design system to take form as well as reproduce better at smaller resolutions.

    How to Have a Quality Website

    March 12th, 2018

    Having a great website is based strictly on the consumer experience. A quality website can convert visitors into clients with ease. The benefit of having a great website will result in endless possibilities.

    Why your Logo is not your Brand

    November 28th, 2017

    We hear it all the time. "My logo is my brand identity." It makes us shudder every time. Yes, a logo is a very important part of a brand. However, your overall brand is a much bigger picture. It is your company story, your mission, your overall message in a complete marketing strategy. The logo is a symbol used to identify that brand.

    3 Reasons Why Your Organization Should Target Millennials

    May 23rd, 2017

    Your organization has a great deal to gain from Millennials. Here are 3 reasons to make sure your organization targets Millennials in your marketing efforts.

    5 Worst Corporate Logo Changes of 2016

    February 9th, 2017

    A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed and thoroughly contemplated. With 2017 well underway, let’s take a look at 5 company rebrands that missed the mark in 2016.

    Avoiding the “They” Culture at the Workplace

    October 31st, 2016

    Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.

    Oh yea, The Food Has to Be Good Too!

    May 10th, 2016

    Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together. Many times the conversations involves the food we’re eating and the folks that prepared it for us. And chef-prepared food at a fair price is always better than a simple sandwich and soup at the local eatery. But is there room for brand development when people just come for the food? Or do they?

    Blue Bell…not a Brand, a Family Tradition

    December 10th, 2015

    Blue Bell is back! And in Texas, people like Jayson Lindley, would tell you that means we finally have ice cream back in our state.

    Immotion Studios Announces Mission in Motion Winning Nonprofits

    August 24th, 2015

    Immotion Studios and TCU recently called on all DFW-area nonprofits to apply for the inaugural Mission in Motion competition. After an online voting process and a round of panel presentations The Ladder AllianceVictory Therapy Center and BIND: Brain Injury Network of Dallas have been selected to win.

    Mission in Motion Contest Top 5 Nonprofits

    July 27th, 2015

    After thousands of votes online for the Mission in Motion, we are excited to announce our top 5 finalists moving on to the panel selection.

    16 Nonprofits Compete to Win Marketing Services

    July 20th, 2015

    In May, we announced the Mission in Motion contest for local nonprofits. Through a partnership with the TCU School of Strategic Communication, we are awarding free branding/marketing services to three nonprofits in the DFW area.

    3 Social Media Sites You Need to Be On

    June 30th, 2015

    If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.

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