brand development

brand development

It’s our belief that the true definition of a brand is evidence of distinction. It’s not just a logo, tagline or slogan; it’s not a marketing initiative or a campaign, it is a claim of distinction that only your company, organization or product can deliver. Without this evidence of distinction, a brand is only a label that identifies the product. We are a Branding Agency, that specializes in discovering those differentiators and in developing, building and nurturing your brand to become your most valuable asset.

IMMOTION STUDIOS BRAND STRATEGY

BrandMotion™

BrandMotion™ is Immotion Studio’s process that sets your brand in motion. It has proven effective in growing brands by discovering their innate uniqueness.

Brand Discovery

1. Brand Discovery

We examine the company, it's history, products, people and culture in order to unearth the claim of distinction and compelling evidence of its truth.

Brand Validation

2. Market Research

Immotion’s sister division, Consumer Science, specializes in primary research and validates consumer preferences.

Market Planning

3. Market Planning

Immotion Studios will help build refine and engage the brand by selecting the right touch points

Creative Development

4. Creative Development

Using the strategic road map from the aforementioned steps, at last the creative team can start their engines.

Internal Adoption

5. Internal Adoption

Immotion Studios will help build, refine and engage the brand from the inside out by evaluating and selecting internal touch points in order to create brand ambassadors.

Return on Investment

6. Execution

Bringing the distinctions to life for internal and external audiences through consistent messaging, visuals and positive interaction with the brand at every touch point.

Return on Investment

7. Return on Effort

Establishes KPI's upon which to measure change in your brand's awareness and acceptance.

Ready To Grow Your Brand?

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