IMMOTION STUDIOS BRAND STRATEGY
BrandMotion™
BrandMotion™ is our proprietary 8-step process that sets your brand in motion. It has proven effective in growing businesses and brands by discovering their innate uniqueness for the past 20 years.
1. Brand Insight Assessment
An online survey that examines the brand from the "inside-out"; measuring knowledge and attitudes of management, employees and channel partners. Take the Brand Assessment Test Now.
2. Brand Discovery
We examine the company, it's history, products, people and culture in order to unearth the claim of distinction and compelling evidence of its truth.
3. Brand Validation
Once true essence of the brand is unveiled and strategies are defined, we go to the marketplace to validate them.
4. Market Planning
A review of the current audience, competitors and market trends.
5. Creative Development
Using the strategic road map from the aforementioned steps, at last the creative team can start their engines.
6. Internal Adoption
Immotion Studios will help build, refine and engage the brand from the inside out by evaluating and selecting internal touch points in order to create brand ambassadors.
7. External Adoption
Bringing the distinctions to life for external audiences through consistent messaging, visuals and positive interaction with the brand at every touch point.
8. Return on Effort
Establishes a benchmark upon which to measure change in your brand's awareness and acceptance among internal and external audiences.