• Facebook Amends the 20% Text Rule

    April 20th, 2016

    Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than 20% text in the image to “ensure people only see high quality content.”

    Embracing the Instagram Algorithm

    March 28th, 2016

    With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as long as they opened their app.

    The Journey of a Graphic Designer

    December 31st, 2015

    In a recent interview, Jonathan Graf gave insight into the journey he has been on that led him to become a graphic designer. He explains the rigors of his profession and how each of his experiences has shaped his life.

    Blue Bell…not a Brand, a Family Tradition

    December 10th, 2015

    Blue Bell is back! And in Texas, people like Jayson Lindley, would tell you that means we finally have ice cream back in our state.

    Facebook’s Notification Tab Gets More Personal

    November 19th, 2015

    Facebook is notorious for making changes to their app, but its notifications tab has always remained the same; however, that is all about to change. Facebook’s new notification “cards” will not only continue to notify you of mentions and tags, but also of life events and birthdays.

    Is Twitter Having a Moment?

    October 13th, 2015

    Is Twitter having a Moment? Is this a way for them to summarize the next big news story? With the recent launch of a new feature called "Moments," Twitter is really trying to step up their game in content curating.

    Don’t Fall for the Facebook Privacy Hoaxes

    September 29th, 2015

    The dreaded Facebook privacy hoaxes are back. By now, you have probably seen hundreds of your friends post one or both of these hoaxes that started a few years back. And of course, they are causing an unwarranted panic.

    What happens when a PR intern goes on a video shoot?

    September 1st, 2015

    Recently, I went on a video shoot with Brandon and Coleman. I am not a film major nor do I know anything about filmmaking. The closest I get to filmmaking is sending a funny video to my friends via Snapchat.

    Immotion Studios Announces Mission in Motion Winning Nonprofits

    August 24th, 2015

    Immotion Studios and TCU recently called on all DFW-area nonprofits to apply for the inaugural Mission in Motion competition. After an online voting process and a round of panel presentations The Ladder AllianceVictory Therapy Center and BIND: Brain Injury Network of Dallas have been selected to win.

    Wilks Development Hires Immotion Studios

    August 12th, 2015

    Award-winning advertising agency Immotion Studios today announces the agency will manage all of the marketing aspects for Wilks Development, a commercial real estate development company based out of Cisco, Texas.

    New Pricing Model for Facebook Advertising

    August 5th, 2015

    Facebook has changed its pricing model. Advertisers will most likely see an increase in their cost-per-click advertising campaigns.

    Mission in Motion Contest Top 5 Nonprofits

    July 27th, 2015

    After thousands of votes online for the Mission in Motion, we are excited to announce our top 5 finalists moving on to the panel selection.

    16 Nonprofits Compete to Win Marketing Services

    July 20th, 2015

    In May, we announced the Mission in Motion contest for local nonprofits. Through a partnership with the TCU School of Strategic Communication, we are awarding free branding/marketing services to three nonprofits in the DFW area.

    3 Social Media Sites You Need to Be On

    June 30th, 2015

    If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.

    How Much Does it Cost to Make a Video?

    June 22nd, 2015

    So, how much does it cost to make a video? Its a question I generally relate with “How much does a car cost?” Does it have leather seats? Is it a V8 or a 4 banger? Do you want bluetooth installed at the factory?

    Let’s Write Pretty

    May 28th, 2015

    I officially have a new hobby. Calligraphy! I must admit... After seeing the trend of modern calligraphy come about, I've been slightly obsessed with it (no shame). I recently came across the Designroots calligraphy account on Instagram and have become super inspired by the classic art. I really love anything to do with type.

    The Road to the End of the First Week

    May 12th, 2015

    Written by Delaney Owen, Immotion Studios PR & Social Media Intern

    I sat in my dorm on my bed, with my laptop and thought to myself, “this is the perfect time to apply for a spring internship.”  So at 1 a.m., the Sunday before finals week, I pulled up Frog Jobs, a website for TCU students to find jobs and internships. I applied for a position titled “Social Media and PR Intern” for an advertising and branding agency and the next thing I knew, I was at Immotion Studios for an interview. A week later I had the job! Yay! But now what? I had no clue what to expect. Well this is what I got within the first week…

    But first, lemme get my selfie stick

    January 9th, 2015

    Written by Madi Rupp

    When the modern day selfie has taken over all forms of social media, how could someone not come up with a new way to improve the selfie? I first encountered a selfie stick when my mother (yes my mother also uses a selfie stick), sent me one in the mail as part of my birthday present in September. My parents currently reside in Seoul, South Korea, and selfie sticks are as available as counterfeit Chanel. Apparently selfie sticks are very popular in Seoul, and everyone uses them, everywhere!

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