January 24th, 2017
The creative drought: every creative’s nightmare and reality at some point or another. It’s a moment where passion fizzles into a dull flicker, or can even burn out completely. So what’s a creative thinker to do?
November 10th, 2016
Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.
October 31st, 2016
Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.
October 11th, 2016
I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.
August 11th, 2016
The U.S. Food and Drug Administration wants to make sure consumers have updated nutritional information for packaged foods sold in the United States. This will help people make informed decisions about the foods they eat and feed their families. The new label is a vast improvement and helps consumers can make more informed food choices to better their health.
May 25th, 2016
Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters per tweet, would be changing the policy.
May 10th, 2016
Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together. Many times the conversations involves the food we’re eating and the folks that prepared it for us. And chef-prepared food at a fair price is always better than a simple sandwich and soup at the local eatery. But is there room for brand development when people just come for the food? Or do they?
April 20th, 2016
Immotion Studios has an immediate position available for a concept graphic designer with experience to join its creative team.
April 20th, 2016
Social media marketers have been vexed by Facebook’s 20% Ad rule for some time now. For those who are unfamiliar with Facebook's rule, it states that an ad or boosted post may not include more than 20% text in the image to “ensure people only see high quality content.”
March 28th, 2016
With Instagram’s transition to an algorithm -based feed, brands are no longer guaranteed an audience. Previously if you posted something you wanted seen, your followers would presumably see it as long as they opened their app.
December 31st, 2015
In a recent interview, Jonathan Graf gave insight into the journey he has been on that led him to become a graphic designer. He explains the rigors of his profession and how each of his experiences has shaped his life.
December 10th, 2015
Blue Bell is back! And in Texas, people like Jayson Lindley, would tell you that means we finally have ice cream back in our state.
November 19th, 2015
Facebook is notorious for making changes to their app, but its notifications tab has always remained the same; however, that is all about to change. Facebook’s new notification “cards” will not only continue to notify you of mentions and tags, but also of life events and birthdays.
September 1st, 2015
Recently, I went on a video shoot with Brandon and Coleman. I am not a film major nor do I know anything about filmmaking. The closest I get to filmmaking is sending a funny video to my friends via Snapchat.
August 24th, 2015
Immotion Studios and TCU recently called on all DFW-area nonprofits to apply for the inaugural Mission in Motion competition. After an online voting process and a round of panel presentations The Ladder Alliance, Victory Therapy Center and BIND: Brain Injury Network of Dallas have been selected to win.
August 5th, 2015
Facebook has changed its pricing model. Advertisers will most likely see an increase in their cost-per-click advertising campaigns.