September 27th, 2017
Having video content created to better help market your business, products, or services is always a good idea. But, is live video (videos featuring real people) always the best choice? Not necessarily! Sometimes a company’s video needs lie in a short video that quickly covers a gambit of information. Cue in the “Motion Graphics Animation.”
September 13th, 2017
Your company's logo helps to identify you to your customers. It may say what your business name is and what your business is all about. However, if yours looks bland, dated or old, it may not catch the eye of your targeted customer. Here are a few of the ways you can tell when it is time to update your company logo.
August 16th, 2017
Replacing your website is a big deal. We understand why you may not want to tackle a project that big right now. It's a big expense, will likely eat up a lot of your time and it takes a lot of energy to get it looking just right. However, your website is one of the most important aspects of your brand.
July 31st, 2017
As social media experts, one of our main job responsibilities is keeping up with algorithm changes. So how do you make the Instagram algorithm work for you? The main way to stay ahead of the curve is to know exactly what the algorithm factors into its equation.
June 8th, 2017
At an agency, our days are deadline driven, typically with multiple client deadlines per day. Time management is key to keeping everything on track.
June 1st, 2017
Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?
May 23rd, 2017
Your organization has a great deal to gain from Millennials. Here are 3 reasons to make sure your organization targets Millennials in your marketing efforts.
March 31st, 2017
Without a doubt the most important factor in any business is the client. Without them there wouldn’t be a business and to keep them means growing a successful business.
March 16th, 2017
Graduating from college is great, but it’s kind of scary. If you don’t already have a job lined up, you’re kind of stressed and you have to figure out what the heck you are going to do with your life pretty quickly if you haven’t already. Whether you are going on interviews and looking for jobs or you already have your first job (in your career field or not), there are a few things to remember.
March 8th, 2017
When it comes to building a successful website, one of the most important factors to consider is conversions.
February 28th, 2017
First off, the “real world” is terrifying. For the past 22 years of your life, you have been told what to do, but now you are making your own rules.
February 9th, 2017
A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed and thoroughly contemplated. With 2017 well underway, let’s take a look at 5 company rebrands that missed the mark in 2016.
February 1st, 2017
When it comes to achieving and maintaining high search rankings, one of the key components is fresh content. Google loves fresh content, and Google is king of the search engines. If you want your website to maintain its rankings and authority then you have to regularly update the content of your website.
January 24th, 2017
The creative drought: every creative’s nightmare and reality at some point or another. It’s a moment where passion fizzles into a dull flicker, or can even burn out completely. So what’s a creative thinker to do?
November 10th, 2016
Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.
October 31st, 2016
Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.
October 11th, 2016
I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.
August 11th, 2016
The U.S. Food and Drug Administration wants to make sure consumers have updated nutritional information for packaged foods sold in the United States. This will help people make informed decisions about the foods they eat and feed their families. The new label is a vast improvement and helps consumers can make more informed food choices to better their health.
May 25th, 2016
Over the past couple of months, we’ve seen a reports popping up of a possible change to Twitter, and a big one at that. Rumors floated that Twitter, known for its strict adherence to 140 characters per tweet, would be changing the policy.
May 10th, 2016
Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together. Many times the conversations involves the food we’re eating and the folks that prepared it for us. And chef-prepared food at a fair price is always better than a simple sandwich and soup at the local eatery. But is there room for brand development when people just come for the food? Or do they?