November 28th, 2017
We hear it all the time. "My logo is my brand identity." It makes us shudder every time. Yes, a logo is a very important part of a brand. However, your overall brand is a much bigger picture. It is your company story, your mission, your overall message in a complete marketing strategy. The logo is a symbol used to identify that brand.
November 20th, 2017
Packaging design is hands-down the best way to communicate what you have to offer. The real question is whether you should use a photograph or an illustration to tell the tale. Here's how to decide which has the most shelf appeal.
November 14th, 2017
Whether you are a free-spirited painter or a hardened marketing executive, your job requires you to always be on top of your creative game. Problem-solving skills require a quick and flexible mind, but even the most capable person can run into a brick wall now and then. Today we are going to look at five common creativity killers and how you can avoid them.
November 1st, 2017
One of my favorite things to do in my free time is to bring new life to older, worn furniture, windows, doors, and pallets. Creating, in general, a great outlet for anyone when you're feeling stressed or overwhelmed.
October 25th, 2017
For years, we have been denied the ability to advertise our gun range client via some of the most popular media channels. Why is it that we regularly see tv shows way more violent than any spot we’d ever produce on the air, but we can’t run an ad during the commercial break?
October 18th, 2017
Should you hire an agency or an in-house marketing guru for your next project? We may be biased, but we think all signs point to "agency." Watch our animated video to see why.
September 27th, 2017
Having video content created to better help market your business, products, or services is always a good idea. But, is live video (videos featuring real people) always the best choice? Not necessarily! Sometimes a company’s video needs lie in a short video that quickly covers a gambit of information. Cue in the “Motion Graphics Animation.”
September 13th, 2017
Your company's logo helps to identify you to your customers. It may say what your business name is and what your business is all about. However, if yours looks bland, dated or old, it may not catch the eye of your targeted customer. Here are a few of the ways you can tell when it is time to update your company logo.
August 16th, 2017
Replacing your website is a big deal. We understand why you may not want to tackle a project that big right now. It's a big expense, will likely eat up a lot of your time and it takes a lot of energy to get it looking just right. However, your website is one of the most important aspects of your brand.
July 31st, 2017
As social media experts, one of our main job responsibilities is keeping up with algorithm changes. So how do you make the Instagram algorithm work for you? The main way to stay ahead of the curve is to know exactly what the algorithm factors into its equation.
June 8th, 2017
At an agency, our days are deadline driven, typically with multiple client deadlines per day. Time management is key to keeping everything on track.
June 1st, 2017
Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?
May 23rd, 2017
Your organization has a great deal to gain from Millennials. Here are 3 reasons to make sure your organization targets Millennials in your marketing efforts.
March 31st, 2017
Without a doubt the most important factor in any business is the client. Without them there wouldn’t be a business and to keep them means growing a successful business.
March 16th, 2017
Graduating from college is great, but it’s kind of scary. If you don’t already have a job lined up, you’re kind of stressed and you have to figure out what the heck you are going to do with your life pretty quickly if you haven’t already. Whether you are going on interviews and looking for jobs or you already have your first job (in your career field or not), there are a few things to remember.
March 8th, 2017
When it comes to building a successful website, one of the most important factors to consider is conversions.
February 28th, 2017
First off, the “real world” is terrifying. For the past 22 years of your life, you have been told what to do, but now you are making your own rules.
February 9th, 2017
A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed and thoroughly contemplated. With 2017 well underway, let’s take a look at 5 company rebrands that missed the mark in 2016.
February 1st, 2017
When it comes to achieving and maintaining high search rankings, one of the key components is fresh content. Google loves fresh content, and Google is king of the search engines. If you want your website to maintain its rankings and authority then you have to regularly update the content of your website.
January 24th, 2017
The creative drought: every creative’s nightmare and reality at some point or another. It’s a moment where passion fizzles into a dull flicker, or can even burn out completely. So what’s a creative thinker to do?