May 14th, 2018
The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. Here are few reasons why video advertisements on social media are so effective.
May 7th, 2018
Between emailing a client by accident to software malfunctions, working in an ad agency can be stressful. But when you have great employees, coworkers, and fun clients to represent, it's all worth it. Everything in life has their pros and cons, but lets be honest, at the end of the day, we all love working in an advertising agency! Here at Immotion, we love what we do! And if you work in an advertising agency, we hope you do too!
April 17th, 2018
The creation of newsletters was a groundbreaking innovation for their time and they were a great contribution to the digital explosion. But that was then, this is now. Newsletters are no longer considered news, or letters, but rather promotions and click bait. So in a world with a constant change in technology, are they dying or thriving?
April 3rd, 2018
Twitter is the go-to for generating traffic for advertising, marketing, journalism and consumer engagement. But how does it actually work? And for newbies, why is it essential to successful consumer interaction? We've got all the tips for how to generate engaging tweets for your business!
March 12th, 2018
Having a great website is based strictly on the consumer experience. A quality website can convert visitors into clients with ease. The benefit of having a great website will result in endless possibilities.
February 16th, 2018
So you've got your general brand idea, but what's next? How your clients and audience view your products or brands is crucial. Developing a quality aesthetic will immeasurably improve your brand.
December 22nd, 2017
What a year it was at Immotion Studios in 2017! With more than 2,000 package designs, hundreds of videos, 150+ days of photo shoots, thousands of social media posts, and 52 fur-baby Fridays, we've stayed busy! Here's a roundup of some of our favorite work from 2017.
December 21st, 2017
Branding isn’t our only talent. We also sing.
December 21st, 2017
The key word for social media in 2018 is going to be "impact." At this point, we all know the tricks to reach five thousand, ten thousand, twenty thousand people. We know how to drive up follow and shares. But how do we reach the people that matter? The people who will actually support our cause or buy our product? Here are four tactics to employ in 2018 for a deeper impact:
December 12th, 2017
Beauty is in the eye of the beholder, a picture is worth a thousand words and more importantly, the correct font choice can make or break a marketing campaign.
December 6th, 2017
It's no secret that a solid search engine optimization (SEO) strategy can draw more traffic to your site and boost the overall success of your business. Unfortunately, if you're making any of these common SEO mistakes, you could be sabotaging your efforts.
November 28th, 2017
We hear it all the time. "My logo is my brand identity." It makes us shudder every time. Yes, a logo is a very important part of a brand. However, your overall brand is a much bigger picture. It is your company story, your mission, your overall message in a complete marketing strategy. The logo is a symbol used to identify that brand.
November 20th, 2017
Packaging design is hands-down the best way to communicate what you have to offer. The real question is whether you should use a photograph or an illustration to tell the tale. Here's how to decide which has the most shelf appeal.
November 14th, 2017
Whether you are a free-spirited painter or a hardened marketing executive, your job requires you to always be on top of your creative game. Problem-solving skills require a quick and flexible mind, but even the most capable person can run into a brick wall now and then. Today we are going to look at five common creativity killers and how you can avoid them.
November 1st, 2017
One of my favorite things to do in my free time is to bring new life to older, worn furniture, windows, doors, and pallets. Creating, in general, a great outlet for anyone when you're feeling stressed or overwhelmed.
October 25th, 2017
For years, we have been denied the ability to advertise our gun range client via some of the most popular media channels. Why is it that we regularly see tv shows way more violent than any spot we’d ever produce on the air, but we can’t run an ad during the commercial break?
October 18th, 2017
Should you hire an agency or an in-house marketing guru for your next project? We may be biased, but we think all signs point to "agency." Watch our animated video to see why.
September 27th, 2017
Having video content created to better help market your business, products, or services is always a good idea. But, is live video (videos featuring real people) always the best choice? Not necessarily! Sometimes a company’s video needs lie in a short video that quickly covers a gambit of information. Cue in the “Motion Graphics Animation.”
September 13th, 2017
Your company's logo helps to identify you to your customers. It may say what your business name is and what your business is all about. However, if yours looks bland, dated or old, it may not catch the eye of your targeted customer. Here are a few of the ways you can tell when it is time to update your company logo.
August 16th, 2017
Replacing your website is a big deal. We understand why you may not want to tackle a project that big right now. It's a big expense, will likely eat up a lot of your time and it takes a lot of energy to get it looking just right. However, your website is one of the most important aspects of your brand.