KJ’s Market began in 2006 after opening its first store in Florence, S.C. In the years following, KJ’s gained a greater footprint in the Southeastern region as its parent company, W. Lee Flowers, also grew. Today, KJ’s is known for passionately serving your hometown with a smile.
Immotion Studios created the differentiated positioning that tells the story of why KJ’s is unique in comparison to other supermarkets. We also developed their logo and branding materials.
KJ’s Markets are rooted in hometown values. Each locally owned and operated store plays a unique and integral role in the community it serves. Every KJ’s Market is heavily involved in charitable organizations, donations, and fundraisers. A KJ’s is a friendly neighbor that, while locally focused, still offers a wide variety of choices, numerous in-store services, prompt and friendly service, and everyday low prices.
