Public relations has changed significantly in the last decade. It’s not just about press releases anymore. The race is on to create that earth-shattering campaign that elevates brands to the next level. And that’s what we do. We take advantage of every PR avenue to help tell a brand’s story. Whether it’s social media, traditional news coverage or event management, we capture the target audience.
We often see companies that use an intern to manage their social media. And for social media experts, this is like nails on a chalkboard. Sure… anyone can post on Facebook or Instagram, but it takes a marketing-minded team to develop the strategy behind an effective social media campaign.
Every good social media campaign is visually appealing. Our first step is to establish a visual anchor by creating mood boards to set the tone.
Thursday Plantation, Australia’s top Tea Tree Oil brand needed an extensive plan to introduce their products to the American market. We designed and executed a strategy to build and launch the American branch from the bottom up. In less than a year, we have garnered nearly 10 million impressions for the brand.
Companies can talk about themselves all day long, but it means so much more when a top influencer endorses the brand. We have leveraged our relationship with bloggers and influencers to extend our reach and gather user-generated content.
Who doesn’t want to be a winner? Contests have been around for a long time, but they have changed significantly with the social media craze. Not only can you use an online contest to increase engagement and build a fan base, but it’s also a must-have tool for lead generation.
July 31st, 2017
As social media experts, one of our main job responsibilities is keeping up with algorithm changes. So how do you make the Instagram algorithm work for you? The main way to stay ahead of the curve is to know exactly what the algorithm factors into its equation.
June 1st, 2017
Facebook is making it harder and harder for businesses to be seen, and with every new algorithm roll-out it get's a little harder. So what can you do to combat this challenge and increase engagement?