Family Dollar asked Immotion Studios to redesign their Family Gourmet Brand to reflect the improved product quality. Immotion created a Hybrid Design Strategy that has a strong retail shelf presence and uses consistent graphic elements across all items.
Immotion completed the production design and photography for IBD to develop a more lively and colorful brand for home goods for the modern day household. A Family Design Strategy was applied, which uses the same graphics administered to each item thus allowing consumers to quickly recognize the brand.
Following a style guide, Immotion completed the production design of Family Dollar’s beauty brand, Modesa, to make the brand a more fun and fashionable line.
SpartanNash uses a Category Design Strategy in the Our Family Brand. Immotion starts with marketing research at the store level to determine claims, call-outs, photography and design trends.
Immotion repositioned the Best Choice Brand to a Family Design Strategy, which uses the same graphics applied to each item thus allowing consumers to quickly recognize the brand. This also makes it easier for retailers to educate and advertise directly to their consumers.
Immotion redesigned Clearly Organic so that the clean look of the new packaging reflects the clean products within. The color choices are those found in nature, which best echo the brand.
Blue Beverage contacted Immotion Studios to help them launch a new brand. They wanted a logo and package design with shelf appeal for consumer recognition.
SunGold hired Immotion to create a bold, yet premium logo and package design for their upscale sunflower seeds. The design that was selected transitions well to flavor extensions and stands out at shelf.