Fort Worth Branding Advertising Agency

THE BRAND REPORT CARD
The definition of a brand is, "Evidence of Distinction." Without distinction your company and products could be
considered generic, or worse - a commodity. Take this simple test to measure your brand's distinction

1. You have discovered what differentiates your organization from your competitors. Yes No Not Sure

2. Your distinction is recognized by all of your clients/customers. Yes No Not Sure

3. Your distinction has value to your clients/customers and prospects. Yes No Not Sure

4. All employees in your company are aware of this distinction. Yes No Not Sure

5. New hires are trained to communicate your organization's distinction. Yes No Not Sure

6. Your distinction is communicated clearly to prospects.... Yes No Not Sure

7. Your distinction is clearly communicated in your marketing materials. Yes No Not Sure

8. Your distinction is scripted and utilized consistently. Yes No Not Sure

9. Your product's pricing strategy is based on client/customer perceptions of value. Yes No Not Sure

10. Your brand receives adequate marketing support. Yes No Not Sure

Scoring Your Report Card: Yes=3 Don't Know=1 No=0
24-30 "A" Congratulations, you are on the right track to distinction.
15-23 "B" Good things are going on, but your distinction might be a little blurry
Below 14 "C" Today, average means commodity. Work needed.
Our proven process and certified brand strategists can help you unearth differentiators that will develop, build and nurture your brand to become your most valuable asset.

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