BrandMotion™ - Setting your brand in Motion
As the only certified brand strategist firm in Texas, Immotion Studios provides the expert counsel, proven process and creative marketing programs to help transform your brand into a valuable asset.
BrandMotion™, our proprietary 8-step process that sets your brand in motion, is proven effective in growing businesses and brands by unearthing their innate uniqueness for the past 20 years.
As the only certified brand strategist firm in Texas, Immotion Studios provides the expert counsel, proven process and creative marketing programs to help transform your brand into a valuable asset.
BrandMotion™, our proprietary 8-step process that sets your brand in motion, is proven effective in growing businesses and brands by unearthing their innate uniqueness for the past 20 years.
1. Step One - BRAND INSIGHT ASSESSMENT - An online survey that examines the brand from the "inside-out"; measuring knowledge and attitudes of management, employees and channel partners
2. Step Two - BRAND DISCOVERY - We examine the company, it's history, products, people and culture in order to unearth the claim of distinction and compelling evidence of its truth.
3. Step Three - BRAND VALIDATION - Once true essence of the brand is unveiled and strategies are defined, we go to the marketplace to validate them.
4. Step Four - MARKET PLANNING - A review of the current audience, competitors and market trends.
5. Step Five - CREATIVE DEVELOPMENT - Using the strategic road map from the aforementioned steps, at last the creative team can start their engines.
6. Step Six - INTERNAL ADOPTION - Immotion Studios will help build, refine and engage the brand from the inside out by evaluating and selecting internal touch points in order to create brand ambassadors.
7. Step Seven - EXTERNAL ADOPTION - Bringing the distinctions to life for external audiences through consistent messaging, visuals and positive interaction with the brand at every touch point.
8. Step Eight - RETURN ON EFFORT - Establishes a benchmark upon which to measure change in your brand's awareness and acceptance among internal and external audiences.
