brand assessment

Have you Measured Your Brand Lately? Take our Brand Assessment Test Now.

DIRECTIONS: Choose true or false for each statement.

You know what differentiates your organization from your competitors. TRUE
FALSE
Your distinction is scripted and used consistently across all internal and external communication. TRUE
FALSE
Your distinction is recognized and valued by your clients/customers and prospects. TRUE
FALSE
All employees in your company can clearly and succinctly communicate your brand distinction. TRUE
FALSE
Your organization attracts and acquires employees who believe in the vision and values of your organization. TRUE
FALSE
New hires are trained to communicate your organization's distinction. TRUE
FALSE
Brand metrics are built into every employee's performance review. TRUE
FALSE
Your organization's processes and tools enable your employees to consistently deliver on your brand. TRUE
FALSE
Your organization's human resource and marketing activities are aligned and work synergistically to accomplish your business strategy. TRUE
FALSE
Your distinction is clearly communicated to your prospects and across all marketing materials. TRUE
FALSE

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