http://immotionstudios.com/ourblog Blog updates from Immotion Studios / immotionstudios.com Copyright 2010 ImmotionStudios.com en-us Thu, 17 May 2012 12:44:04 -4000 3 Tony Award winner Memphis, now performing atDallas Summer Musicals. Listen to what the audience had to say in our Red Carpet Interviews. Memphis is at the Music Hall in Fair Park now through Sunday, May 27th. If interested in tickets, clickhereto order online, by calling 800-982-ARTS, or by visiting the box office at5959 Royal Lane Suite 542. Our next Red Carpet Interview for Dallas Summer Musicals will be Mamma Mia, May 29th-June 3rd. 17 May 2012 12:44:04 -0400 http://immotionstudios.com/blogdetail.php?id=10000055 http://immotionstudios.com/blogdetail.php?id=10000055 Looking for a great breakfast recipe idea? Then check out the Southwest Egg White Frittata! Need video production or producing? Recipe development or testing? Contact us and we will be happy to help! Ingredients1 qt Egg Whites1 1/2 cup Best Choice® 2% Milk1 tsp Dried Thyme1/2 tsp Best Choice® Salt1/2 tsp Best Choice® Ground Pepper1 Medium white onion, diced1 cup Best Choice® Frozen Corn Kernels1 cup Best Choice® Frozen Mixed Peppers1, 8 oz can Best Choice® Sliced Mushrooms, drained1 cup Best Choice® Canned Diced Tomatoes, drained1 tbsp Best Choice® Olive Oil2 cups Best Choice® Shredded Sharp Cheddar CheeseBest Choice® Non-stick cooking spray DirectionsServes 12 1. Preheat oven to 375°F. Spray a 9 x 13 baking pan with non-stick cooking spray.2. In a medium bowl, whisk together the egg whites, milk, thyme, salt and ground pepper. Set aside.3. In a large saute pan, cook diced white onion with olive oil over medium heat, untilsoft for about 3 minutes. Add the corn, mixed peppers, and mushrooms and continuecooking for 5-7 minutes or until the vegetables are heated through. Stir in the dicedtomatoes. Transfer the vegetable mixture to the prepared baking pan, spreading thevegetables evenly.4. Pour the egg white mixture over the vegetables, top with cheddar cheese, and bake for40-45 minutes until the center is set.5. Allow to rest 5 minutes before serving. 16 May 2012 10:57:11 -0400 http://immotionstudios.com/blogdetail.php?id=10000054 http://immotionstudios.com/blogdetail.php?id=10000054 If any of you know Coleman Anderson, than you know how much he enjoys Mad Men and Don Draper. Well, to celebrate Coleman's birthday this year Jonathan decided to have a little fun with his Birthday Cake design. He of course had to one up his Bieber cake from last year; which funny enough the bakery remembered! So enjoy the masterpiece below where you will see some friendly faces! 1 May 2012 11:09:40 -0400 http://immotionstudios.com/blogdetail.php?id=10000053 http://immotionstudios.com/blogdetail.php?id=10000053 Are you a Beatles Fan? Are you too young to have experienced them when they took the world by storm? Then you need to check out Rain: A Tribute to the Beatles, now performing at Dallas Summer Musicals. And why just listen to us, listen to what the audience had to say in our Red Carpet Interviews. Rain: A Tribute to the Beatles is at the Music Hall in Fair Park now through Sunday, April 29th. If interested in tickets, click here to order online, by calling 800-982-ARTS, or by visiting the box office at 5959 Royal Lane Suite 542. Our next Red Carpet Interview for Dallas Summer Musicals will be Tony Award winner Memphis, May 15-27th. 25 April 2012 11:23:26 -0400 http://immotionstudios.com/blogdetail.php?id=10000052 http://immotionstudios.com/blogdetail.php?id=10000052 Congrats to Jonathan and Valarie who tied the knot back in March at a beautiful ranch in the Burleson area. We are so happy for you and to get to celebrate the love you share for one another. It was a gorgeous wedding!! Wedding Photography by Patti Bandy and Erik Clapp Video by Coleman Anderson 19 April 2012 10:32:06 -0400 http://immotionstudios.com/blogdetail.php?id=10000051 http://immotionstudios.com/blogdetail.php?id=10000051 Voting is live!! Click here to vote 18 April 2012 13:49:00 -0400 http://immotionstudios.com/blogdetail.php?id=10000050 http://immotionstudios.com/blogdetail.php?id=10000050 If you have watched any Ranger games lately on FSSouthwest (how 'bout them Rangers!) then I am sure you have seen the spot for Chevy Hometown Kids. It's Strategic Sports Solutions' newest TV show where the host, Emily Reppert, explores local communities where pride runs deep. Emily highlights the youth and the experiences and memories they are making. Be on the lookout for the show every Saturday at 10 a.m. We were happy to work with them on this project providing web design, programming, photography and logo development for the 'hometown kid' segment. Take a trip to somewhere new every Saturday and discover the community as experienced by it's youth! Be sure to follow the show on Facebook and Twitter. 18 April 2012 11:45:55 -0400 http://immotionstudios.com/blogdetail.php?id=10000049 http://immotionstudios.com/blogdetail.php?id=10000049 Opening night was a huge hit at Dallas Summer Musicalswith the winner of the2010 Tony Awardfor best musical revival,the Broadway show La Cage Aux Folles.La Cage Aux Folles is at the Music Hall in Fair Park through Sunday, April 22.If interested in tickets, click hereto order online, by calling 800-982-ARTS, or by visiting the box office at 5959 Royal Lane Suite 542. Our next Red Carpet Interview for Dallas Summer Musicals will be Rain A Tribute to the Beatles April 24, stay tuned. 11 April 2012 14:26:46 -0400 http://immotionstudios.com/blogdetail.php?id=10000048 http://immotionstudios.com/blogdetail.php?id=10000048 The deadline is fast approaching for our 'Flip My Cube' contest we mentioned a couple weeks ago. This Friday marks the last day for setting our cube's atmosphere. This has already been such a fun contest here at Immotion Studios and we are so excited to get you involved! We invite you to vote for your favorite cube, favorite person, most inspiring, most creative, feel sorry for the person (j/k)... but you get the idea; voting is open for 2 weeks, April 19 - April 27.The winner will get a pretty sweet prize at the end. The contest will be done on Facebook where we will set up a specific page where you will see all the cubes and cast your vote. You will only get one vote so make it count! The page will be made live April 19 and we will share the direct page link at that time. You will also be able to find it on our Facebook home page and clicking on the contest page link. We are looking forward to receiving your votes and reading your comments! 11 April 2012 13:59:46 -0400 http://immotionstudios.com/blogdetail.php?id=10000047 http://immotionstudios.com/blogdetail.php?id=10000047 We are brand development specialists who skillfully execute communication programs that begin with a solid branding strategy that result in increased brand awareness and recognition. In order to visually communicate to your target audience, we execute a creative style that doesn't go outside of the box, but develops work that pushes every square inch out of the box we are given.We are a knowledge resource for our clients and in our industry, and you will be proud to have our team of practicing industry experts working for your success.Our unique qualifications make us your strategically smart and wildly creative partner. All that being said, we believe that culture supports our strategy.This is a fun environment, one that spurs on strategic thinking and pushes creativity.We celebrate new ideas that challenge us.Feeding our wildly creative spirits, we are working on a fun "flip my cube" project.We are asking for your votes!! We have some preparation pictures posted to ourflickrpage, and we look forward to getting you involved onFacebook.There will be a formal announcement to follow, but we are going to be looking for a winner who is going to have a sweet little gift at the end.We want you to be apart of selecting the best strategic/creative workspace.We look forward to getting your votes!! 9 March 2012 16:59:54 -0400 http://immotionstudios.com/blogdetail.php?id=10000046 http://immotionstudios.com/blogdetail.php?id=10000046 North East Emergency Distribution (NEED) is a Northeast Tarrant County faith-based non-profit organization whose sole mission is to provide short-term emergency assistance of food, clothing and financial support to anyone in need on a non-discriminatory basis. NEED was awarded theCommunity Foundation of North Texas Tool Box Grant and we were honored to partner with them to achieve their branding and marketing goals. As a small non-profit operated almost solely by volunteers who have limited marketing expertise, our goal was to provide for them a Brand Identity and message that can be communicated throughout the organization and the community. We worked together to address who they were, what they do, and how the community can help. Communication pieces involved the logo development, collateral creation, a web presence via Facebook, and the following video. We would like to encourage you to take the time to watch the video below to get to know NEED and get involved and stay up to date with them on Facebook. 9 March 2012 12:53:06 -0400 http://immotionstudios.com/blogdetail.php?id=10000044 http://immotionstudios.com/blogdetail.php?id=10000044 We are at it again, and talk about a fun show! this time it'sThe Broadway ShowMillion Dollar QuartetatDallas Summer Musicals. The Million Dollar Quartet is at the Music Hall in Fair Park through Sunday, March 18. If interested in tickets, click here to order online, by calling 800-982-ARTS, or by visiting the box office at 5959 Royal Lane Suite 542. Our next Red Carpet Interview for Dallas Summer Musicals will be La Cage Aux Folles April 10, stay tuned... 9 March 2012 11:05:07 -0400 http://immotionstudios.com/blogdetail.php?id=10000042 http://immotionstudios.com/blogdetail.php?id=10000042 Kony 2012, wow what a viral marketing sensation!This video blew up and you are going to see arguments on both sides of the equation, I think thisarticlefromFastCompanycovers this well.I'm going to stay out of all that and would like to talk on the marketing and branding side of things. What an opportunity to learn fromInvisible Children. If awareness is what they are after, I think you could say that they pretty much hit that out of the park.The news, radio, web, office discussions; this topic is everywhere.Did I know who Invisible Children and Joseph Kony was before yesterday, no; do I now?You bet!Will I take action; well I will need to gather all the information I can to make an informed decision that best reflects what I believe.We live in a world today that 'communication' is made so much easier and spreads so much faster than ever before.Peer recommendations blow through the hype that marketers tout with their products and services.We are some of their best sales people.Seth Godin, in his book,The Idea Virussays it like this: "Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."And that is just what we are doing now, talking.The video on the Kony 2012 Video is very well produced; you can see the effectiveness of video as a compelling communication tool, social media and passionate people to spread the idea, and the buzz it has created filling in other media outlets.No matter what side of the fence you are on, please gather all the information you can.From all of this, I am not only more aware of this Kony 2012 Campaign, but the Invisible Children organization is now more relevant than it was just a couple of days ago.I now know their mission statement, values, and objectives.There are organizations all over the world doing great things to support their passions; this is an example of using your biggest brand ambassadors and the resources of great marketing, branding, and creativity to bring that passion and message to the forefront of mainstream media.I hope we can all learn from this and apply some of these tools to our passions and brands. 8 March 2012 16:51:40 -0400 http://immotionstudios.com/blogdetail.php?id=10000041 http://immotionstudios.com/blogdetail.php?id=10000041 We came across thisarticlein the New York Times and this quote just slapped us in the face. "It's not necessarily about getting someone to go out today and buy a Nature Valley granola bar," Scott Baldwin, senior marketing manager for Nature Valley, said of the project. "Supporting lifestyle causes that your customers care about is what's going to keep them loyal to you, and when they have a choice, maybe they'll choose you." Talk about understanding your brand, product offerings, and customers. Well doneNature Valley. And now when I need to get in a nature state of mind I have something to take me there! 8 March 2012 12:35:26 -0400 http://immotionstudios.com/blogdetail.php?id=10000039 http://immotionstudios.com/blogdetail.php?id=10000039 We are so excited to be working with Wakefern on label design, recipe development, food photography, and video production. Once a month we will share a recipe created and shot for their site and YouTube Channel. Check out this months feature Three Cheese Roasted Red Pepper Dip, yum! 2 March 2012 11:39:48 -0400 http://immotionstudios.com/blogdetail.php?id=10000038 http://immotionstudios.com/blogdetail.php?id=10000038 We have had fun working on this project, helping develop it from the very beginning on through the execution and maintenance. You will be surprised to hear what the moms have to say. Press Release below: Associated Wholesale Grocers (AWG) is putting its Best Choiceprivate brand products to the ultimate test. Scott Richey, Executive Director at AWG decided to go head-to-head with the national brand in a "Mommy's Choice" taste comparison. Four mothers from across the country are tasting, comparing, and deciding if Best Choice products really are, best. And every Friday these mothers will post their opinions "good or bad"onAWG's Mommy Blog. The blog kicked off with a comparison between Best Choice and Del Montemandarin oranges. Hillary, a mommy blogger from Kansas, was first to report her family's findings: "The kids liked the taste of both brands of oranges. But the consensus was that the Best Choice brand was bigger, and therefore crowned the 'winner.' As for the adults in the house, my husband liked the looks of the Del Monte oranges, being smaller and a more vibrant color. As for me, the mom, grocery shopper, and financial manager of the household, I say the price difference of 60 cents is significant enough that the Best Choice mandarin oranges will be the oranges found in our pantry." Although bloggers are paid for their time and given Best Choice and National Brand products for comparisons, their findings are their honest opinions based on the products' quality, value, and taste. Peer reviews and recommendations have always been more trusted than typical advertising messages, explains Lindsey Hurr, of Immotion Studios. "In fact, recent research shows that 94 percent of consumers trust peer advertising while just 12 percent trust traditional advertising. AWG wanted to develop this blog to educate consumers about the real quality and value of their private brand products." Associated Wholesale Grocers is one of the largest grocery wholesalers in the United States and the nation's oldest grocery cooperative. Founded in 1924 and incorporated in 1926, AWG has enjoyed over 77 years of growth and success. Its Best Choice line of products are carefully developed to be just as good or better than the national brand equivalents, for a more affordable price. Each and every product comes with a 100 percent customer satisfaction guarantee. To maintain quality assurance, all Best Choice products are tested and retested each year, giving customers consistent confidence in their choice, Best Choice. Learn more about our quality line of products by visiting: http://awgbrands.com. If you are interested in starting a mommy blog, needing the help of a full service advertising agency, or have any questions we would love to chat. You can contact us by email: lhurr@immotionstudios.com or use our social media outlets: Facebook & Twitter Now get out there and enjoy some private brand products! 1 March 2012 17:08:29 -0400 http://immotionstudios.com/blogdetail.php?id=10000037 http://immotionstudios.com/blogdetail.php?id=10000037 Immotion Studios had a great evening at the AAF-Fort Worth awards gala held Saturday, February 24; earning Gold, Silver, and Bronze ADDY awards. You can see some of our fun photos from the event at our Facebook page and a couple of our award winning submissions below. 28 February 2012 10:32:13 -0400 http://immotionstudios.com/blogdetail.php?id=10000034 http://immotionstudios.com/blogdetail.php?id=10000034 We are at it again, this time at opening night of BRING IT ON: THE MUSICAL at Dallas Summer Musicals.Mitch West and the Immotion Studios team interviewed several audience members, including Jason "JET" Terry from the Dallas Mavericks! What a fun show and we had a great time with our red carpet interviews. BRING IT ON: THE MUSICAL is in Dallas at the Music Hall at Fair Park for 2 weeks only, February 14 - 26, 2012. Tickets are available at ticketmaster, by calling 800-982-ARTS, and by visiting The Box Office at 5959 Royal Lane Suite 542. For more information click here. Enjoy the show! 15 February 2012 10:52:08 -0400 http://immotionstudios.com/blogdetail.php?id=10000030 http://immotionstudios.com/blogdetail.php?id=10000030 Always a fun time... check out our new Red Carpet Interviews from Monty Python's Spamalot at Bass Performance Hall last night. The show will perform now through Sunday, February 12th. If interested in tickets please visit www.basshall.com or call 817-212-4280. Our next Red Carpet Interview will be Mary Poppins, March 27 at Bass Performance Hall, STAY TUNED! 8 February 2012 11:45:03 -0400 http://immotionstudios.com/blogdetail.php?id=10000029 http://immotionstudios.com/blogdetail.php?id=10000029 We are excited that our team is growing and would like for you to join it! What are the skill sets we are looking for? Continue Reading... Graphic/Production ArtistImmotion Studios has an immediate position available for a production artist with design experience to join its creative team. The ideal candidate will have experience creating print ready files using CS5 Illustrator, Photoshop and InDesign. Accuracy, working within client print specifications and the ability to meet tight deadlines is a must. This full-time, permanent position offers a competitive hourly rate and an excellent working environment. Immotion Studios is a full service agency located in Fort Worth, Texas. We build brands through brand strategy for both local and national clients.Designer must be:*Self motivated and able to work as part of a team*Organized and Detail-oriented*Effective in an environment where speed and accuracy are keyQualifications:*2+ years experience*Proficiency in Adobe Illustrator, Photoshop, and InDesign on a Mac platform*Ability to interpret customer style guidelines and translate their design to many different products*Experience with food packaging and labels a plusTo be considered for this opportunity:*Please email resume and cover letter with salary requirements*Resumes must include work samples (pdf) email resume and portfolio to lhurr@immotionstudios.com 20 January 2012 17:09:56 -0400 http://immotionstudios.com/blogdetail.php?id=10000027 http://immotionstudios.com/blogdetail.php?id=10000027 21 December 2011 11:17:50 -0400 http://immotionstudios.com/blogdetail.php?id=10000026 http://immotionstudios.com/blogdetail.php?id=10000026 Check out the Mavs championship run this week with playoff game re-runs on Fox Sports Southwest all week, and check out a commercial weproduced for our client, Firestone Complete Autocare, featuring voiceovers by yours truly, Erin Collis, Colin Coolidge, and Tony Joy. Here is a link to the game replays. We hope you are as excited about defending our championship as we are! 20 December 2011 11:45:43 -0400 http://immotionstudios.com/blogdetail.php?id=10000024 http://immotionstudios.com/blogdetail.php?id=10000024 Check out our new Red Carpet Interviews from Irving Berlin's White Christmas The Musical at Bass Performance Hall! What a fantastic show. See what the Star-Telegram had to say about it here.Irving Berlin's White Christmas The Musical is at Bass Performance Hall thru Sunday, December 4. If interested in tickets please visit www.basshall.com or call 817-212-4280.Our next Red Carpet Interview will be Monty Python's Spamalot February 7 at Bass Performance Hall, stay tuned. 1 December 2011 15:08:11 -0400 http://immotionstudios.com/blogdetail.php?id=10000023 http://immotionstudios.com/blogdetail.php?id=10000023 1 December 2011 10:22:55 -0400 http://immotionstudios.com/blogdetail.php?id=10000022 http://immotionstudios.com/blogdetail.php?id=10000022 (Blog Post by Video Producer Erik Clapp)Howdy Folks!Just wanted to let everyone know that my fascination/obsession for time-lapse photography has finally paid off because my short film, "The Fort" is an official selection and in competition at the Lone Star International Film Festival in Fort Worth from November 9-13th. "The Fort" is a short film composed of nothing but time-lapse photography at night of the city of Fort Worth. This was shot all at night this very hot summer, as I tried to capture the spirit and energy of Fort Worth at night. This is produced by myself and Coleman Anderson. I am very happy that the film will appear at the Lone Star fest in Fort Worth. I can't think of a better place for it to be seen first and on the big screen. "The Fort" will be playing at the AMC Palace on Thursday November 10th at 4:30 with a series of other wonderful short films selected for the festival. I am not sure if it will play at other times during the festival, but I will let you know if it does.The festival itself looks to be another great time with tons of feature film premieres from the likes of George Clooney, and Willie Nelson will be around to receive a lifetime achievement award. There is a link below to the LSIFF festival where you can see all the films playing and purchase tickets.Hope to see you there, and thank you so much for your continued support of my adventures in filmmaking! Thanks!e. 1 November 2011 16:03:15 -0400 http://immotionstudios.com/blogdetail.php?id=10000021 http://immotionstudios.com/blogdetail.php?id=10000021 We have been doing label design for 20 years now and we are always excited by label design that evokes responses from the customer, that are true works of art; and packaging design innovations that make life easier, improve user experience, help the environment, etc. We saw this today, a fruit label that dissolves to become fruit wash. Genius. Have you seen any great packaging design lately? Share it with us on our facebook page, we'd love to hear about it! 27 October 2011 11:05:28 -0400 http://immotionstudios.com/blogdetail.php?id=10000020 http://immotionstudios.com/blogdetail.php?id=10000020 It's no secret we love animals, we work closely with some pet adoption agencies and love the photoshoots we have for various pet companies. There was a fun little chain email with some cute pet costume photos so wanted to share... enjoy here 24 October 2011 15:46:11 -0400 http://immotionstudios.com/blogdetail.php?id=10000019 http://immotionstudios.com/blogdetail.php?id=10000019 We are looking for TWO Mommy Bloggers that live in the Springfield, MO area. Here is what you would be expected to do.Write one blog per month that would compare the private label to the national brand. We will supply you with a National Brand and Private Brand item(s) so that you can compare the differences. We encourage you to not always tell the entire family which brand you are serving in order to get honest feedback. Just see if they can tell the difference! Talk about the quality, taste, and value of the various items (within your packet, you will receive retail pricing information). Then submit the blog along with a photo of the National Brand and the Private Brand sitting next to each other to us and we will do the posting. So that’s all that is required, but of course we encourage you to be creative!! You can submit photos and videos of your family using the products.We would be willing to pay you $75 per blog, but we will also send you the private brand and national brand products for you and your family to test for free. We will also ask you what products you eat/use and create a calendar for what items will be sent to you monthly so that you don’t get stuck with something that the entire family just simply doesn’t like, regardless of the brand.If you live in the Springfield, MO area and are interested. Please email us - lhurr@immotionstudios.comQuestionnaire to be completed:Do you enjoy writing?Do you enjoy cooking?What is your annual household income? A.Up to 50KB. $51-$125KC. $126-$200KD. Over $200KPlease list the number of people in your household and the children's ages.What do you enjoy doing in your spare time?What do your children enjoy doing in their spare time? What is your level of private brand (store brand) acceptance? Low, Moderate or High?Are you on Facebook, Twitter, and LinkedIn? If so, approximately how many friends, followers and people in your network do you have? (Please list each individually)Name:Physical Address:City, State, Zip:Phone: 6 October 2011 11:24:03 -0400 http://immotionstudios.com/blogdetail.php?id=10000018 http://immotionstudios.com/blogdetail.php?id=10000018 Looks like it will be another great season at Bass Hall! We had fun doing this promo video for them using show highlights and featuring some great Fort Worth and stop motion shots. Check it out! A Spoonful of Magic: 2011-2012 Season at Bass Performance Hall from Bass Performance Hall on Vimeo. 8 September 2011 14:35:33 -0400 http://immotionstudios.com/blogdetail.php?id=10000017 http://immotionstudios.com/blogdetail.php?id=10000017 Firestone Complete Autocare is proud to sponsor the TCU Cheerleaders and Showgirls for the 2011-2012 athletics season. We all look forward to another successful year for TCU athletics. The cheerleaders recently made an appearance at the new Firestone Complete Auto Care location on Overton Ridge in Fort Worth and we have some behind the scenes photos from a recent print ad photoshoot you will get to see in the media guide. You can see the photos on our facebook page. Support your local Firestone Complete Auto Care and Go Frogs! 29 August 2011 15:37:15 -0400 http://immotionstudios.com/blogdetail.php?id=10000016 http://immotionstudios.com/blogdetail.php?id=10000016 So what happens when you leave Immotion Studios for a week long vacation? A good ol' office prank is coming your way. This one is the Coleman photo bomb! We got a kick out of this and can't wait to share with you... you can see the pics on our flickr (feed in the toolbar to the right) and facebook pages. We can't wait for the next person to try and enjoy a vacation! (insert creepy laugh here). 10 August 2011 10:51:57 -0400 http://immotionstudios.com/blogdetail.php?id=10000015 http://immotionstudios.com/blogdetail.php?id=10000015 We thought this was a great Fort Worth knowledge bomb so wanted to share and drop it on you...From the Sundance Square Newsletter.We were cleaning out the archives closet and ran across a few interesting and little known facts about Sundance we thought we'd share! Feel free to use them to impress the ladies, show off at cocktail parties or share at the water cooler. 1.The Sanger Lofts building used to be a Sanger-Harris Department Store and was the first air-conditioned department store west of the Mississippi. 2.The Chisholm Trail Mural depicts the cattle drives of the late 1800's but was painted by Richard Haas in 1985. 3.The Jarvis building was built in 1884 and is one of the oldest commercial buildings still standing in Fort Worth. 4.Sundance Square is more than just one square. 5.The Haltom's location was once the first washeteria in Fort Worth. 6.The current Earth Bones location was the original White Elephant Saloon - its owner, Luke Short, shot and killed City Marshall "Long Haired" Jim Courtwright in a gun fight just steps down the street. 9 August 2011 12:29:20 -0400 http://immotionstudios.com/blogdetail.php?id=10000014 http://immotionstudios.com/blogdetail.php?id=10000014 PLBuyer this year is launching an all-new awards program for private label products, the PLBuyer Design Excellence Awards. Winners will be recognized in 13 food and nonfood categories as well as in various product tiers. A distinguished panel of industry designers has been assembled to judge entries. The panel will be co-chaired by PLBuyer Editorial Director John N. Frank and Patrick Rodmell, CEO of Watt International. Other judges are:Jonathan AsherPerception Research ServicesW. James ForwardForward BrandingLindsey HurrImmotion StudiosTodd MauteCBXDenis RingBode InternationalDennis WhalenMichael Osborne DesignWinners will be announced at the annual PLMA show in Rosemont, Ill., this November. All finalists will be displayed at PLBuyer’s show booth at PLMA. Click here to enter. The entry deadline is August 26.Editorial DirectorPrivate Label Buyer magazineContract Manufacturing & Packaging magazineBNP Media847-405-4105Private Label Designers, suppliers and retailers, enter the PLBuyer Design Awards.Contract Manufacturers, enter your best product designs in CM&P's all-new packaging awards. 2 August 2011 10:58:32 -0400 http://immotionstudios.com/blogdetail.php?id=10000013 http://immotionstudios.com/blogdetail.php?id=10000013 We had another fun photoshoot for ShopRite's microsite this week. Here is some set styling, photography, and a recipe we did a little while back for Tropical Fruit Trifle with Pistachio and Mint Cream that hopefully will help you beat the heat and enjoy a tasty treat! 28 July 2011 12:09:32 -0400 http://immotionstudios.com/blogdetail.php?id=10000012 http://immotionstudios.com/blogdetail.php?id=10000012 We had fun at the opening night of 9 to 5 The Musical at Bass Performance Hall sponsored by Firestone Complete Auto Care. The show runs now through Sunday, July 31st. You can see by the audience reactions that this show was a blast and shouldn't be missed! You can get tickets online here or by calling 817-212-4280.Our next Red Carpet Interviews wlll be DreamWorks Shrek The Musical November 8. If you haven't seen the 2011-2012 season lineup you must check it out, looks like another great season! 27 July 2011 13:58:21 -0400 http://immotionstudios.com/blogdetail.php?id=10000011 http://immotionstudios.com/blogdetail.php?id=10000011 We are happy to be launching a new blog site to one of our clients and we are looking for mom bloggers in Springfield, Missouri to help us execute. See the criteria below:Do you enjoy writing?Do you enjoy cooking?What is your annual household income? (We are looking for a variety of incomes) Up to $50K $51-$125K $126-$200K Over $200KPlease list the number of people in your household and the children's ages.What do you enjoy doing in your spare time?What do your children enjoy doing in their spare time?What is you level of private brand (store brand) acceptance? Low, Moderate, or High?Are you on Facebook, Twitter, and LinkedIn? If so, approximately how many friends, followers and people are in your network? If this sounds like something you would enjoy doing please email us at lhurr@immotionstudios.com. Oops one more thing, there are some great incentives for all your hard work. We will fill you in on those once we hear from you. 26 July 2011 11:15:12 -0400 http://immotionstudios.com/blogdetail.php?id=10000010 http://immotionstudios.com/blogdetail.php?id=10000010 Ever since Erik saw a time-lapse film in 1982 called Koyaanisqatsi by Godfrey Reggio he has loved time-lapse photography. He also loved the film Chronos in 1985 by Ron Fricke. Phillip Bloom does some amazing work (A gold standard of sorts) and his videos can be seen all over Vimeo. Now that DSLR cameras can do that kind of stuff at a high quality, he was determined to figure it out and get really good at it. It's not so much a difficult process if you understand photography really well, as it is a test of patience. A time-lapse film takes anywhere from 15 minutes to one hour to get one really good shot. So on this Fort Worth shoot he did 3 shots in about 5 hours. There was a mistake on one shot of the city skyline, so patience and perfection being tested he went back Saturday night and re-did it. Doing shots with no light changes is easier than say a sunset because you cannot touch the camera at all once it is set. And when the light changes your exposure changes so understanding what stop and ISO to stay on is the most difficult thing. He says he still is not there yet, but he's learning. Erik has had quite a few questions on how he did the panning within the shot. He wouldn't mind telling you, but he's going to leave that up to your imagination. We'll just say it's a kind of magic... We love Fort Worth and you can enjoy it in a pretty neat way below. Fort Worth By Night from immotionstudios on Vimeo. 25 July 2011 11:07:36 -0400 http://immotionstudios.com/blogdetail.php?id=10000009 http://immotionstudios.com/blogdetail.php?id=10000009 We are happy to have added red carpet interviews for Dallas Summer Musicals! Currently fans are enjoying Guys and Dolls July 19-31. Check out the video below and go see the show! Our next red carpet interview will be West Side Story October 4th, stay tuned. 21 July 2011 14:47:02 -0400 http://immotionstudios.com/blogdetail.php?id=10000008 http://immotionstudios.com/blogdetail.php?id=10000008 We love when two of our clients are able to work together to build their brands and offerings. We are happy to work with Firestone Complete Auto Care and Performing Arts Fort Worth to offer solutions to promote both great organizations and 9 to 5: The Musical which runs July 26-31 at Bass Performance Hall. This promotional campaign includes playbill ads, posters, radio spots, and other digital and social media support. Be on the lookout for the contests that are being offered for a chance to win tickets to the show and a set of 4 tires! Listen toKTFW 92.1 fm for various chances to call in to win tickets there as well. The show runs from July 26-31. This is why we have so much fun with what we do, now enjoy the show and great product offerings from your Tarrant County Firestone Complete Auto Care locations. Also be on the lookout for PAFW 2012 Season, A Spoonful of Magic! 20 July 2011 13:13:11 -0400 http://immotionstudios.com/blogdetail.php?id=10000007 http://immotionstudios.com/blogdetail.php?id=10000007 Know anyone who is in a transitional period of time between careers? Know anyone who has just finished school or finishing school and wants that extra leg up on landing that first job. Then Brad Smith Transition Services First Career is here to help you succeed and you can get all the info you need on his Facebook Page here. We had fun updating his page completing the video you will see below. In this post we wanted to highlight our video. We wanted to take a different approach to this video using stop motion and getting the message across in a crisp, clean way. We liked the way it turned out. Hope you enjoy the video! Brad Smith: First Career from immotionstudios on Vimeo. 13 July 2011 12:32:47 -0400 http://immotionstudios.com/blogdetail.php?id=10000006 http://immotionstudios.com/blogdetail.php?id=10000006 So I am sure as everyone knows that has a Netflix account, there is some shuffling of their plan offerings. Want instant feedback from your consumers? They will be glad to let you know. 728 likes32,865 commentsYikes, some posts make for some entertaining reading. Thank you social media for the instant feedback! 13 July 2011 12:15:05 -0400 http://immotionstudios.com/blogdetail.php?id=10000005 http://immotionstudios.com/blogdetail.php?id=10000005 So there may be some debate over who won last night, Creative taking a lead into the final round with Strategy making a last minute comeback to tie with a call that could be debatable. Like a LeBron James or DeWayne Wade acting job on a foul, no one really knows what happened, all we know is we are ready for the next team building event! Any ideas send them our way, just visit our Facebook page here. There will be some fun pics up to view as well. *And what is with Erik in the sling during they day but it magically disappearing for Hide and Seek? Was it a set-up!? Was his story of swinging on the trapeze too many time at Burger's Lake just a story we all fell for? We will never know... 8 July 2011 11:17:47 -0400 http://immotionstudios.com/blogdetail.php?id=10000004 http://immotionstudios.com/blogdetail.php?id=10000004 A. MacBook Blew up on youB. Swung a little too hard on a trapeze @ Burger's LakeC. Got your Dirkzilla on a little to much @ the YMCAD. Your cat really doesn't like going to the vet! 7 July 2011 13:52:55 -0400 http://immotionstudios.com/blogdetail.php?id=10000003 http://immotionstudios.com/blogdetail.php?id=10000003 Creative vs Strategy 2!! Creative wants a re-match after getting beat down in whirly ball... so what's next? A little game of hide and go seek tomorrow night. This is serious stuff, check out the video below for a little preview of what is to come! Portlandia: Hide and Seek by IFC-Official 6 July 2011 16:52:29 -0400 http://immotionstudios.com/blogdetail.php?id=10000002 http://immotionstudios.com/blogdetail.php?id=10000002 The article can be read by clicking this link here.Or, we have taken the article and posted it below: By Scott Nishimura snishimura@star-telegram.com Patty Revis spent more than four years as a North Texas community relations director for jobing.com advising jobseekers on how to run their searches and root out opportunities. So when jobing.com laid off Revis' department last July, she put her plan to work -- except for one piece of advice. Normally, she counseled jobseekers to take a week or so off after a layoff. Revis, in need of a recharge, ended up taking a month off before picking her search up. Ten months later, she landed her dream job running business development for ADD:Immotion Studios, which operates under Marketing Management Inc., a 45-year-old Fort Worth private brand marketing firm. It's one she fantasized working for since she toured it while working for the Fort Worth Chamber of Commerce more than a decade earlier. With the aroma of fresh crescent rolls -- a product being tested that day -- wafting through the building, Revis, 47, sat down last week with the Star-Telegram to talk about her job search. How'd you end up at this company? Twelve and a half years ago, the Chamber and MMI had a business after-hours open house. As I was going through the tour, I was going, "I've got to work here." I'm such a foodie, and I'm fascinated with the reason people buy things. Along the way, I would apply for a job here from time to time. Maybe twice in 12 years. But the turnover here is really low. You learned about your layoff at jobing.com on Facebook. What was that like? Our headquarters was in Phoenix. An employee in Phoenix thought my meeting had already happened and that I'd already been laid off. She sent me a lovely note wishing me well. The lesson is, social media is fast and the company wasn't communicating properly. What did you do after you got laid off? My general advice to jobseekers was to take a week, sit and cry, sit in the middle of the floor with a gallon of ice cream, do whatever you have to do. I needed a break, so I did take about a month off. I went and rekindled relations with my husband who (it seemed) I hadn't seen in four years. I tubed the Comal River. I went and visited some family. How did you start your search? I didn't quit anything. I sat on three boards and four or five committees at the time. I found some more committees to get on. I did some volunteer work. I was able to negotiate with one association, Fort Worth HR, where if you are a member in good standing and become in transition, your next year's dues are waived. My dues were waived for 2011. I continued to go to my networking groups. I went to MAGiC (a marketing and communications networking group run by the Fort Worth Career Search Network). I created my jobseeker business card. Did you sit behind a computer and fire out resumes into Monster.com? Even though I was with a job board, I would tell jobseekers: "Do not sit behind a computer all day and stay on Jobing, CareerBuilder, Monster or whatever. You'll go stir crazy. You have got to get out." I filled my days with what normal activity would have been for me, minus the job part. I made sure I was going somewhere every day. So how'd this opportunity here come up? Through a friend. He said, "I've got an opening I think would be perfect for you." I'm like, "Yeah, send it over." I opened it up, it was Marketing Management Inc., and it was for business development, which is what I knew I wanted to go into. I turned to my husband and said, "You're not going to believe this." What was the process? I interviewed in March. I was the first interview, and they interviewed several other people. And then in April, we were asked to make a formal sales presentation to the decision makers. They made the offer in May. What did you do to follow up with the company after the first interview? I sent my handwritten "thank you" note. A week or so later, I invited them to be on Linkedin (an online networking site). Then I started following them on Twitter. I kept dropping little hints along the way. I honestly don't know if they connected the two, but in my mind, they did. How do you sense the job market is going now? I'm hearing a lot more activity from jobseekers. They're getting a lot more leads. When I took my donuts to MAGiC after I landed, there were four other dozen donuts. (Under job networking etiquette, jobseekers are supposed to bring a dozen donuts to their group after they land a job.) It tells me a lot of people are landing. We're hiring here. We're looking for a graphic artist and prepress person. Scott Nishimura, 817-390-7808 28 June 2011 11:20:41 -0400 http://immotionstudios.com/blogdetail.php?id=92 http://immotionstudios.com/blogdetail.php?id=92 Erik (also know as E) an award winning director and editor from Funky Town and Mavs fan made a bet with the Basketball Gods at the start of the playoffs that he would cut off his hair if the Mavs won the championship. The basketball gods are waiting. This is his story... Shaved and Confused: The E True Hollywood Story from immotionstudios on Vimeo. 24 June 2011 11:45:11 -0400 http://immotionstudios.com/blogdetail.php?id=91 http://immotionstudios.com/blogdetail.php?id=91 Tonight, one of our talented designer/photographers Mrs. Pattie Bandy, will have her art featured at the Piranha Bear art show in Fort Worth @ the Where House. There will be some live music to enjoy as well, featuring The Apache Five. You can get more info here. 17 June 2011 10:57:03 -0400 http://immotionstudios.com/blogdetail.php?id=90 http://immotionstudios.com/blogdetail.php?id=90 We had the privilege to work on a video to celebrate Samaritan House's 20th Anniversary. With videos, awareness campaigns, and community support, Fort Worth will be in a better position to protect itself from the disease while supporting those that are already infected with HIV/AIDS. We want to reinforce and strengthen the belief that we are ALL Samaritan House. We are thankful to be apart of an industry that gives us the ability to use our skills and talents to get involved and give back to our community and on some occasions, the world level. Tarrant County Samaritan Housing (TCSH) is a 501(c)3 nonprofit that began 20 years ago to create permanent supportive housing for persons infected or affected by HIV/AIDS.Based in Fort Worth, TCSH operates a 60-unit group home called Samaritan House, manages 66 quality, affordable apartments in The Villages at Samaritan House and provides off-site apartment housing and support services for another 50 individuals and families under its Genesis Project. For more information visit: www.samaritanhouse.org We would love for you to browse around on our site and hope that we can answer any questions you may have about us. Since we have you here, we are a Fort Worth advertising agency and certified Brand Development Specialist. We execute communication programs that increase brand awareness and recognition. Our Brand Development Process is a unique road map that allows us to create strategic creative solutions that work. And we’ve been helping clients meet—and exceed— their goals for the past twenty years. Sound good? For more information visit www.immotionstudios.com. The Day of the Samaritan from immotionstudios on Vimeo. 14 June 2011 17:12:32 -0400 http://immotionstudios.com/blogdetail.php?id=89 http://immotionstudios.com/blogdetail.php?id=89 We can't put into words how excited we are that the Dallas Mavericks are now the 2011 NBA World Champions. That bitter taste of 2006 has been replaced with such a sweet taste of 2011. We are rowdy, loud and proud supporters here and the Mavs have had us on the edge of our seats all season. One of our biggest fans is our video producer extraordinaire Erik Clapp. Erik decided to make a bet (with himself, weird we know) that if the Mavs were to win the title he would shave his head. We don't think Erik has had a haircut for a year, so this should be fun!! The lucky locks are coming off Thursday by noon, we will have some great footage, what a fun way to celebrate!!! We thought we would bring back some Dirkzilla taking it to the 3 headed monster Miami Heat. Enjoy. Dirkzilla from immotionstudios on Vimeo. 13 June 2011 15:30:54 -0400 http://immotionstudios.com/blogdetail.php?id=88 http://immotionstudios.com/blogdetail.php?id=88 We are excited to be growing and want you to be a part of our team. We are looking for a highly talented individual who rocks in some specific areas to join our team. If you or anyone you know may be interested, check out the details below. Immotion Studios has an immediate position available for a production artist with some pre-press experience to join its creative team. The ideal candidate will have experience in pre-press and creating print ready files using Illustrator, Photoshop, InDesign & Acrobat. Accuracy, working within client print specifications and the ability to meet tight deadlines is a must. This full-time, permanent position offers a competitive hourly rate and an excellent working environment. Immotion Studios is a full service agency located in Fort Worth, Texas. We build brands through brand strategy for both local and national clients.Designer must be:-Self motivated and able to work as part of a team-Organized and Detail-oriented-Effective in an environment where speed and accuracy are keyQualifications:-3+ years experience-Proficiency in Adobe Illustrator, Photoshop, and InDesign on a Mac platform-Ability to interpret customer design guidelines and translate these to different types of packaging-Solid understanding of prepress and working within printer specifications for Litho and Flexo printing-Familiarity with various packaging structures and dielines for bags, boxes, wraps and labels- Previous experience in Consumer Packaged Goods design and awareness of FDA and USDA regulations a plus Of course we are in the creative industry, so your portfolio speaks volumes. To be considered for this opportunity you will need to provide your: - Resume and PDF samples of your work - Cover letter with salary requirements Send this info directly to lhurr@immotionstudios.com In the subject line, please put: Production Artist Interview Request 3 August 2011 11:20:39 -0400 http://immotionstudios.com/blogdetail.php?id=87 http://immotionstudios.com/blogdetail.php?id=87 As we blogged about last week, the private brand industry has grown strong and rapidly over the past few years and there are so many key ingredients making this possible. One was the improved quality and testing of the products. So with vast improvements in this department, how do you communicate it to the consumer, give you packaging a face lift to communicate this improvement. For example, Giant Food's recently updated their private label design. Giant VP sales and merchandising Jeff Beaulieu said, "we are changing our packaging to this great new look for all of our Giant and Martin's own-brand products to signal that we have improved the quality of our products." Shall we say more? If you are looking for a packaging design refresh, lets get in touch so we can create that perfect attention grabbing, brand powerful look for your products.*quote sourced from Drug Store News Article: http://drugstorenews.com/article/giant-foods-private-label-products-get-new-design 6 June 2011 14:41:52 -0400 http://immotionstudios.com/blogdetail.php?id=84 http://immotionstudios.com/blogdetail.php?id=84 We were glad to contribute creative web design work for the Fred's private brand microsite. Unless you have been under a rock, you have seen the strength of private brand products and how consumers are increasing their purchasing of them. Advances in quality and unbeatable prices have led consumers to trying these private brands and sticking with them. Private Brand products are now not only playing follow the leader but actually making advances at being the leader, and becoming more innovative. One effective touch point retailers have to reach their consumers is their website. We try and help our clients focus on the power of their brands and to communicate a very powerful and specific private brand message via a microsite. 3 June 2011 16:49:37 -0400 http://immotionstudios.com/blogdetail.php?id=83 http://immotionstudios.com/blogdetail.php?id=83 Happy Friday! If your weekend plans include going to the movies at the Parks Mall be on the lookout for the video spot below. Bring in your ticket stub for some great discounts at your nearest Tarrant County Firestone location. The spot has been running for a week and has already seen some great traffic at each Tarrant County Firestone location. If you need to give your car some TLC, go watch a movie at the Parks Mall and save your ticket stub. If you are interested in our video production offerings let us know, we would love to help. Firestone :15 Movie Spot V2 from immotionstudios on Vimeo. 3 June 2011 12:18:10 -0400 http://immotionstudios.com/blogdetail.php?id=82 http://immotionstudios.com/blogdetail.php?id=82 While doing some SEO market research we came across this blog post on some new initiatives by Google and Bing and their new search engine algorithms. Search engines are starting to move away from links and move towards other signals. We found this to be some valuable information and wanted to share. If you need any help with your SEO, pick up the phone and give us a call, or just open up a new window and shoot us an email. You can also check out one of our previous posts of a TEDtalk by Eli Pariser and "filter bubbles" (the tailoring of news and search results to our personal tastes) 1 June 2011 18:25:56 -0400 http://immotionstudios.com/blogdetail.php?id=81 http://immotionstudios.com/blogdetail.php?id=81 We are excited about our opportunity for a re-match against the Miami Heat and we can't control it! Our video producer extraordinaire decided to have a little fun this weekend and put this little short film together documenting Dirkzilla as he takes on his nemesis, King Thrice from South Beach for Basketball supremacy in the 2011 NBA Finals. Go Mavs! This is our time. Dirkzilla from immotionstudios on Vimeo. 31 May 2011 12:50:53 -0400 http://immotionstudios.com/blogdetail.php?id=80 http://immotionstudios.com/blogdetail.php?id=80 The Fort Worth Chamber of Commerce asked Immotion Studios if we would like to be the Creative Sponsor for the 129th Annual Meeting, and of course we were honored to be of service. The creative campaign for this event included the program, invite, rsvp card, ticket and powerpoint template. Our inspiration for the design came from the tagline 'Growing a Sustainable City'. We are very happy with how this turned out. You will see some icon building as center pieces for the creative pieces. Enjoy these Fort Worth Creative pieces from one of Fort Worth's very own advertising agencies. Interested in seeing more campaign pieces, skip on over to our portfolio. 27 May 2011 17:40:42 -0400 http://immotionstudios.com/blogdetail.php?id=79 http://immotionstudios.com/blogdetail.php?id=79 Our Consumer Research Team (Consumer Science) is creating a research panel made up of people across the United States. This initiative will provide an extremely powerful tool to provide insights into consumer opinions for our customers across the country. Panelists are invited to participate in surveys based on how their demographic information aligns with the product or service. An incentive is given for each survey taken. Our first survey coming up will be for a $5 Amazon voucher.If you are interested in joining, please visit their homepage (here) and click the link to join. You will see a sign up link at the bottom (shown below). Please share this info with you friends and family as well. You are like the fans in the music industry, we need you to make these panels a success! 25 May 2011 13:43:13 -0400 http://immotionstudios.com/blogdetail.php?id=78 http://immotionstudios.com/blogdetail.php?id=78 We are always doing research on the current trends, latest in SEO and digital marketing, etc.; and below is a video we found quite interesting and a good topic for debate. This YouTube video is a TED talk presented by Eli Pariser on the tailoring of news and search results to our personal tastes creating what possibly could be a dangerous unintended consequence: getting trapped in a "filter bubble" and not getting exposed to information that could challenge or broaden our worldview. It's great to see the conversation that has been started fighting for both sides of this filter bubble debate. What do you think? 24 May 2011 19:00:45 -0400 http://immotionstudios.com/blogdetail.php?id=77 http://immotionstudios.com/blogdetail.php?id=77 Our video producers video short "Dirk Will Destroy Your Heart" is featured on the Dallas Observer's front page. A little fun outside the office enjoying the Mavs and Dirk's success! Dirk Will Destroy Your Heart from Atombomb.tv on Vimeo. 24 May 2011 11:58:31 -0400 http://immotionstudios.com/blogdetail.php?id=76 http://immotionstudios.com/blogdetail.php?id=76 You can now browse through our site on your smart phone. Use the touch of a finger to browser through our site and view our portfolio of Label Designs, Illustrations, Food Photography and Web Design. 20 May 2011 19:02:09 -0400 http://immotionstudios.com/blogdetail.php?id=75 http://immotionstudios.com/blogdetail.php?id=75 You may have noticed we have updated our homepage. It isn't too drastic, but we think it's a nice makeover. Get social with us, check out our portfolio, and let us help you develop your brand. 19 May 2011 18:35:36 -0400 http://immotionstudios.com/blogdetail.php?id=74 http://immotionstudios.com/blogdetail.php?id=74 We do a lot of store brand (aka private label) package designs for Retailers and Wholesalers across the country, as well as their food or non-food photography and illustrations. We came across this article about one of our clients and we are happy to hear that Food Lion's Lotsa' Noodles beat out Campbell's condensed Chicken Noodle Soup in a blind taste test. Private Brand products have been making a big surge in recent years. There are many factors that contribute to this growth, but no doubt one of the biggest is the quality of these products. We are fortunate to help our clients communicate that quality through creative label designs and food photography that will make your mouth water. If you need products tested, labels designed, food photography, or brand development; give us a shout as we would love to help. Don’t forget to view our portfolio to check out some of our work. 17 May 2011 12:41:06 -0400 http://immotionstudios.com/blogdetail.php?id=73 http://immotionstudios.com/blogdetail.php?id=73 One of the things we like to brag about is how diverse our skill sets are. This weekend one of our talented designers [Patti Bandy] will have some of her photographs featured at an art show this weekend here in Ft. Worth. Piranha Bear Take Two. If you want to get out, enjoy the beautiful day, see some great art and listen to great music make sure to make it out! Details in the picture below. 6 May 2011 12:53:33 -0400 http://immotionstudios.com/blogdetail.php?id=72 http://immotionstudios.com/blogdetail.php?id=72 Firestone Complete Auto Care was looking for a way to reach people at a personal level, building some business to consumer engagement. We negotiated a way for them to be apart of the action for the opening weekend of Fast 5 at an Arlington movie theater. Firestone was able to set up a display booth in the lobby that featured great products and equally great offers for movie goers. Not only were they able to set up a booth but take advantage of the theater's advertising space. FAST FACT: Fast 5 had over 80 million in ticket sales and the AMC Parks Mall was sold out of the show Friday-Sunday. We are glad to say that this strategic initiative was very successful! 5 May 2011 16:55:39 -0400 http://immotionstudios.com/blogdetail.php?id=71 http://immotionstudios.com/blogdetail.php?id=71 @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } We were back in action last night at Bass Performance Hall. Check out the Red Carpet Interviews from last night’s show of Disney's Beauty and the Beast below. We had a blast and have some pretty entertaining interviews. From what we have been hearing around town audiences are raving about the show. Tony really enjoyed the show. If you have a chance to see it, he highly recommends going. The show is in town until Sunday, April 24. If you go tell us what you think! 20 April 2011 11:01:42 -0400 http://immotionstudios.com/blogdetail.php?id=70 http://immotionstudios.com/blogdetail.php?id=70 Today is the big day and unfortunately rain is in the forecast. I hope it clears up for a beautiful weekend. We are looking forward to getting out there with the thousands of people that come every year. One tool we are all definitely going to use is the iPhone application put together for this event. It is a very useful tool and works very well from the testing we have done with it. You will be able to browse artist info, see a map, have a personal favorites page and gather all the general information you are looking for. Go and download if you have an iPhone, you won't be disappointed! You will be in the know on this entire event with the key in the palm of your hand. 14 April 2011 10:02:23 -0400 http://immotionstudios.com/blogdetail.php?id=69 http://immotionstudios.com/blogdetail.php?id=69 So this week ramps up the Main St. Fort Worth Arts Fesitval. We can't wait to get out and support all the talented people that will be showing their skills. If the weathermen (and women) are right it looks like we are going to have some prime conditions to being outside and enjoying beautiful Sundance Square. It all starts Thursday, April 14th. I'm going to see what I can do to talk the boss into letting us out little early on Thursday to enjoy! I mean come on, we are an advertising agency full of creative people needing to get out, explore, have a little fun and get inspired and motivate by others. Maybe next year we should enter some of out photography or illustrations? Anyway, have a great week, and we will probably post a couple more event blogs this week, hope to meet you out there! 11 April 2011 12:53:50 -0400 http://immotionstudios.com/blogdetail.php?id=68 http://immotionstudios.com/blogdetail.php?id=68 As you all know it's all about buzzwords an what's the hottest thing out there and then how are you going to differentiate yourselves, etc. A major trend I am seeing currently is getting back to the basics in a lot of ways... minimalist running, the caveman diet and workouts... Asics is jumping into the minimalist running scene with some new shoes; the 33 by Asics. We liked this video because it shows how when you give creative people no boundaries and a clear message, you can have quite a bit of fun! Cool idea, I may even have to go try a pair of these shoes on if they really are this light! 7 April 2011 17:28:24 -0400 http://immotionstudios.com/blogdetail.php?id=67 http://immotionstudios.com/blogdetail.php?id=67 So as I was sitting watching TV with my family earlier this week and have started seeing some marketing tactics using Shazam. I love my iPhone and all of the apps, and Shazam is one of my favorites. I primarily use it to see what song is playing on the radio, but now I see it on TV shows & commercials directing me to additional content. Pretty Slick! This isn't the first time I have seen it (OLD NAVY commercial featuring Nelly Furtado) so I guess this is why it caught my attention. I have only seen this trend recently. Like a QRcode/2Dcode for your ears. Listen and we will take you somewhere else. I am excited to see if this progresses any further and to see if it transfers over to different mediums (radio, in-store shopping, events, etc.). Here is a couple screen shots taken after Shazam-ing Royal Pains. Let me know if you have seen/heard this anywhere else!FacebookTwitter 4 March 2011 12:35:57 -0400 http://immotionstudios.com/blogdetail.php?id=66 http://immotionstudios.com/blogdetail.php?id=66 We hope you saw our post earlier this morning that Patti did for us which has led to a little blog motivation. We all love what we do here but after all of the deadlines are met and strategy and creative cranked out we all have some pretty cool hobbies that keep us excited about life. So once a week we will try to introduce you to someone on our team and some of the things they enjoy while not chained to their desk. We promise to keep it as only a glimpse and not a biography of any kind... first up, Erin Collis. She is a talented actress that you can see performing throughout the DFW area, and her next big feature is as Eva Pike the Fishmonger at the Scarborough Renaissance Festival. She has done this for several years and is excited about this year! The festival is going on April 9 - May 30 in Waxahachie and we hope you make it out to enjoy this beautiful weather and support such a fun event! I know we can't wait to get outside. I wonder if we could get her to come as Eva to work one Friday? 3 March 2011 16:21:57 -0400 http://immotionstudios.com/blogdetail.php?id=65 http://immotionstudios.com/blogdetail.php?id=65 “Real jobs” like ours can be filled with deadlines, long hours, general high pressure stuff. But instead of slamming a few Stella’s every night or sounding the studio’s emergency “bat signal”, we Immotion employees handle stress by having interests outside of our jobs. For example, I’ve been taking photography classes at TCU. I love continuing my education especially when it has to do with learning more about something I’m passionate about. I take pictures everyday, both here at Immotion and as a hobby. But the more I learn, the more I understand my camera and what I can do with it. This is what will help me grow as a photographer and continue creating high quality photographs. Great fun, and actually learning stuff, what more could you ask for... Well, maybe the Stella at our next group outing might be ok.Blog and Photos by Patti Nelson Bandy 3 March 2011 11:30:56 -0400 http://immotionstudios.com/blogdetail.php?id=64 http://immotionstudios.com/blogdetail.php?id=64 The last weekend in February marked the 2011 Addy Awards Gala, themed SMACKDOWN. We walked away with a few awards this year and look forward to a 2011 where we can venture into some more creative freedom with our clients. We left glad to have received some awards and inspired to produce more award winning creative in 2011. You can view some pictures from the event on our Flickr and Facebook pages. Cheers! 2 March 2011 12:47:24 -0400 http://immotionstudios.com/blogdetail.php?id=63 http://immotionstudios.com/blogdetail.php?id=63 It was a sad last week of February for Immotion Studios as we had to bid farewell to our Canon CLC5500, a fantastic printing machine. We didn't always get along (paper jams, breakdowns, errors) and cursed your name and wanted to go 'Office Space' on you once, but when tempers cooled and we needed you to perform in big ways you made it happen. Even though we have moved on to another great piece of printing equipment, you will be dear to our hearts, we are even going to frame your last print outs. So we are pouring a little out for you homie, you will be missed. 2 March 2011 11:31:04 -0400 http://immotionstudios.com/blogdetail.php?id=62 http://immotionstudios.com/blogdetail.php?id=62 There have been several books and conferences done on the importance of team building and we value our relationships and teamwork here at Immotion. We don't mean to brag, but we talk about it all of the time around here, we just have a very special chemistry and I think it shows in our work and our hanging out when the office building closes. We are also a very competitive group. Immotion Studios is where strategy powers creative brilliance, so what better way to have a competitive rivalry than with Team Creative vs Team Strategy. We took an after work road trip over to Dallas to play a little WhirlyBall. This game is a blast so if you are looking for a fun group activity you will definitely need to check it out! There was a little smack talk, some game faces and game plans; but who do you think won? That's right baby, STRATEGY!!!!Now we are needing another competitive team building activity so Creative can try and even the score. Do you have any ideas? Join the conversation on Facebook and Twitter. You can see all of the fun here too! 25 February 2011 11:59:04 -0400 http://immotionstudios.com/blogdetail.php?id=61 http://immotionstudios.com/blogdetail.php?id=61 A Valentine's Day Candy classic, Sweetheart Candy! You have to love these things as they are always good, a classic, and you really never can tell if you are getting a box from last year or not (they won't taste any different haha) or can you tell? Looks like the 2011 version is throwing out some hints as to how to get a hold of someone in this day in age... so here are some sweethearts from Immotion Studios to you, our very special valentine's. So as it says here, friend me, tweet me, go go go! 14 February 2011 16:12:50 -0400 http://immotionstudios.com/blogdetail.php?id=60 http://immotionstudios.com/blogdetail.php?id=60 My sister loves her coupons. She has the big folder, with all the products she will be shopping for listed in alphabetical order, constantly clipping and saving. We all know someone like her, I mean, they actually have a show on basic cable for extreme couponing, or something like that now. Shopping with her can be a challenge sometimes too. We get to the store, she knows she had a coupon, but when we get to the register she forgot to bring it, or it has expired. Imagine not having to worry about that anymore. Now we can image. More and more we see these funky square barcodes (QR Code) on labels, in magazines, on business cards, and even on billboards. Check out this one pictured on a giant billboard in Japan (photo courtesy of a Wikipedia contributor). Now with your smart phone, and the proper app, you just take a picture and it’ll take you directly to the manufacturer's website. Imagine being at the grocery store, no giant binder to lug around, and still you get all of your favorite coupons, and they aren’t expired, pretty awesome! You can even take a picture and get your entire Private Label shopping list for a recipe that you found on a mashed potato box (check with Immotion Studios on how you can do that for your brand). Next time you’re at the store, look for these 2D barcodes and see where they take you. Yes, and if you see this billboard next time you’re in Japan, try it! It might just take you somewhere exciting... or at the very least interesting! It’s new technology, but I can’t wait to see how people use these! Maybe next I am I’m at the movie theater one will pop up and I can scan it from my seat and get a free popcorn with my cell phone at intermission, how cool would that be! entry by Patti Nelson Bandy 10 February 2011 12:48:09 -0400 http://immotionstudios.com/blogdetail.php?id=59 http://immotionstudios.com/blogdetail.php?id=59 Of course with the Super Bowl in town for the first time it would be the coldest it has been in 15 years and snow for a few days. Well, if you are part of our video team, armed with a camera and can't make it in, it's time to get out and capture the beauty of it all. It's awful pretty when you aren't outside experiencing how cold it actually was! Snow By Ennio from Atombomb.tv on Vimeo. 9 February 2011 13:14:29 -0400 http://immotionstudios.com/blogdetail.php?id=58 http://immotionstudios.com/blogdetail.php?id=58 With more businesses turning to online videos to help sell products, in this case, us, we decided it was time to make a video and to share with the world. I mean, who wouldn’t want to know how fabulous we are, right! It was an awesome experience last Friday working with our “customers”, and the video production team! The video was shot in the Immotion Studio’s studio and everyone was there. Rebecca was great to work with and Mitch has become a great friend to all of us. With direction from Erik, and helpful tips from Lindsey, shooting was a breeze. Erik even had some stretching tips for Mitch before shooting began. Overall, it’s pretty exciting times around here. So stay tuned for the Immotion Studios self-promotion video, coming soon! Entry and Photos by Patti Nelson Bandymore photos on our flickr page 8 February 2011 12:49:47 -0400 http://immotionstudios.com/blogdetail.php?id=57 http://immotionstudios.com/blogdetail.php?id=57 So if you remember our previous posts of our renovations taking place we have almost made it to a finished result... here is the new think tank which has already seen some great sessions and promises to see so many more. We still have a couple more things to get done, but this is a huge improvement and we are so thankful to have it to the point we are at now. Hope to have you over for some collaborative sessions in the future! 11 February 2011 11:27:16 -0400 http://immotionstudios.com/blogdetail.php?id=56 http://immotionstudios.com/blogdetail.php?id=56 We would like to take this time to wish you all a Happy Holiday season and Happy New Year. We had fun creating this interactive e-card; click on the image below (or here) and you will get to see why it was so much fun. We are looking forward to spending time with loved ones and bringing in the New Year, we wish the same for you! 21 December 2010 18:19:12 -0400 http://immotionstudios.com/blogdetail.php?id=55 http://immotionstudios.com/blogdetail.php?id=55 We are excited to introduce some collateral work we had the pleasure of working on with Lynn Kelly. Lynn needed a refreshed logo and marketing materials developed around this for her law firm. Below you will see a couple examples of what was developed. A little something about Lynn, she was also named one of the top attorneys of 2010 by Fort Worth Texas magazine. Check her out here. 8 December 2010 12:51:56 -0400 http://immotionstudios.com/blogdetail.php?id=54 http://immotionstudios.com/blogdetail.php?id=54 Cirque Dreams Illumination is playing all week at Bass Performance Hall, is a great and very entertaining show displaying some amazing talent. The show is going on through Sunday, below are the red carpet interviews... "Cirque Dreams Illumination" Red Carpet Interviews from Bass Performance Hall on Vimeo. 2 December 2010 13:22:27 -0400 http://immotionstudios.com/blogdetail.php?id=53 http://immotionstudios.com/blogdetail.php?id=53 Last night was opening night for Spring Awakening at Bass Performance Hall, here is the red carpet video showing how excited the crowd was about the show. 10 November 2010 10:53:02 -0400 http://immotionstudios.com/blogdetail.php?id=52 http://immotionstudios.com/blogdetail.php?id=52 We are enjoying our time working with Bass Hall. After Drumline's November performance we wanted to capture the audience's reactions on the red carpet. Check out what they had to say below. Drumline Test for Bass Performance Hall from immotionstudios on Vimeo. 5 November 2010 17:05:23 -0400 http://immotionstudios.com/blogdetail.php?id=51 http://immotionstudios.com/blogdetail.php?id=51 Love the local news, why didn't we think of this!? This is DFW Fox 4's Roast of Social Media. And don't forget to find them on foursquare, facebook, skype, twitter.... and us too for that matter. 22 October 2010 18:33:46 -0400 http://immotionstudios.com/blogdetail.php?id=50 http://immotionstudios.com/blogdetail.php?id=50 We have been going through a lot of cosmetic change here at Immotion and so excited about this process. We have an executive dining room that everyday we have thought... "that could be one heck of a workspace!" And you know what, we are making it happen! The dining room is now changing into the Senior Think Tank, in memory of our founder Herb Pease Sr. We are looking forward to the room as it will have so many practical purposes for us... and who knows, maybe we will even install a mini-bar for some after work social events. Look forward to inviting everyone over! 19 October 2010 18:28:23 -0400 http://immotionstudios.com/blogdetail.php?id=49 http://immotionstudios.com/blogdetail.php?id=49 We were so excited to work with Performing Arts Fort Worth in developing their 2010-2011 season video reel showcasing the up and coming season. See below to get a glimpse of the exciting shows to come! PAFW 2010/2011 Season Video Reel from immotionstudios on Vimeo. 21 September 2010 12:57:52 -0400 http://immotionstudios.com/blogdetail.php?id=48 http://immotionstudios.com/blogdetail.php?id=48 Erik is at it again. Our film buff who spent some early years with Bobbie Wygant has been working on a film history preservation project. Check out this great article in the Dallas Observer here. Bobbie Wygant Interviews Harrison Ford for Star Wars 1977 from Atombomb.tv on Vimeo. 17 September 2010 18:03:21 -0400 http://immotionstudios.com/blogdetail.php?id=47 http://immotionstudios.com/blogdetail.php?id=47 So we were thinking of how we could display some of our web work for when we have guests; on screen is a bit tough so we wanted static displays. Our goal was to create a miniature of a monitor and have the home and secondary pages displayed. Below is a pic of the final product, pretty handy I think. If you have any questions as to how we did it send us an email, would be glad to show you the steps. 17 September 2010 17:42:44 -0400 http://immotionstudios.com/blogdetail.php?id=46 http://immotionstudios.com/blogdetail.php?id=46 Our video producer and local filmmaker Erik Clapp had one of his short films Dog Cat Rat profiled in the latest issue of Texas Co-Op Power. This is a short documentary about a man named Gregory Pike from Telluride, Colorado. Gregory tours the country making money on the streets while displaying the talents of his three animals. He is a man of peace and his message is that if these animals can live and work together in peace, then why can't we? Erik met Gregory in downtown Fort Worth while shooting pictures on his lunch break. Then he discovered his three friends, Booger, Kitty, and Mousy. Gregory allowed Erik to follow them during his lunch break and the video speaks for itself, looks like they had a great time! Dog Cat Rat from Atombomb.tv on Vimeo. 3 September 2010 11:46:56 -0400 http://immotionstudios.com/blogdetail.php?id=44 http://immotionstudios.com/blogdetail.php?id=44 One of our huge strengths is our experience in the label design world, especially private label.As with every project we work on, thorough research is conducted and a strategy put into place to pull off some great creative pieces. When walking stores, you can’t help but focus on the good, the bad, and the ugly!Here is our first installment of Packaging Fail... Enjoy! We would love for you to share any you have seen as well, leave us a comment or shoot us an email for Packaging Fail 2. 3 September 2010 14:37:01 -0400 http://immotionstudios.com/blogdetail.php?id=43 http://immotionstudios.com/blogdetail.php?id=43 We have had some great projects roll through here recently. Something that we have been able to roll through pretty quick is some standard product web photography for the Target private brands Archer Farms and Market Pantry. The shoot has gone great, have shot a hundred plus items and look forward to donating the product to our local food bank. Another project that has been fun has been for the new AWG Premium private brands food line. We have total artistic freedom here creating the label concepts heavily focused on photography. We wanted to show the quality of the product, be dramatic with some elements, and really bring the scene and food to life. I hope these shots don’t make you too hungry, I know they left our mouths watering! The final project we have been working on has been 19 flavors of Ice Cream for another one of our accounts. Ice Cream can be a tough thing to shoot, but I think it’s safe to say after 19 flavors and having done several ice cream shoots in the past, we knocked this one out of the park. Because of the mass amounts some are still in post-photography production but hope to have another post and some pics up soon. And don’t worry, all the extra ice cream was gladly taken to some happy homes after the shoot! 19 August 2010 17:25:06 -0400 http://immotionstudios.com/blogdetail.php?id=42 http://immotionstudios.com/blogdetail.php?id=42 Now we are in the business of brand development and advertising and always have our eyes out for a great idea when we see one. Now the creator of this site is a genius! Have an auction site where everyone has to bid on stuff. No big deal right? The brilliance is in the details. Let’s do an example. Auction off great stuff, charge $1 for a bid and make that bid look like a penny for the product. So an iPad is up, pretty sweet huh!? Well it was won for $135.12. Now that’s cheap!! Wait a minute, that means there were 13,512, $1 bids. See where I’m going with this... Brilliant. So if you win, maybe you bid 100 times ($100) and got a great deal, the seller is stoked because everyone chipped in and paid $13,512 for something that cost $499. Well what about all the bidders that didn’t win, they get redeemable points in the online store and can use them to buy the stuff they lost out on. They make you feel like there are no real losers here. You get "free" bids with mass quantity purchases and to encourage you to invite more people to join they offer you free bids, etc. I love it, this person was definitely eating their Wheaties for breakfast... So how can you take an unbelievably successful site like Ebay, push it further, and in just a slightly different direction? You can see it here How-To-BidFire from BidFire on Vimeo. 15 July 2010 12:26:59 -0400 http://immotionstudios.com/blogdetail.php?id=25 http://immotionstudios.com/blogdetail.php?id=25 After a solid short week of work due to the holiday weekend, pushing 5 days of work into 4, we decided to enjoy our hard work and make our way over to the Gingerman for some down time. Well, that and we had something to celebrate, our Web Director/Designer is getting hitched! For a lot of the group it was the first time getting to meet his soon to be better half, so that was fun getting to know her and ask a lot of embarrassing questions... Of course we had to have some fun with the new iPhone 4 and all its splendor and you can see a fun pic below. We had some friendly dart games which soon led into what jobs have you not worked which was quite entertaining, may actually need to be a separate post all together. Also found out a random fact. We have a designer that was born on April Fools Day. Now I know that doesn’t seem like a big deal, that is until you find out his 2 brothers were also born on holidays. So we have one on St. Patty’s Day, One on April Fools Day, and the last on May Day (this is a holiday right!?) So 3 months in a row, 3 holidays, random did you know of Immotion Studios. All in all, was a great work week, a great weekend, and now back to the strategy powering creative brilliance! 13 July 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=22 http://immotionstudios.com/blogdetail.php?id=22 9 to 5, Beauty and the Beast, Spring Awakening and Mamma Mia! Those are just a few of the Broadway Shows Performing Arts Fort Worth will be presenting for their 2010-2011 season. Check out Performing Arts Fort Worth's 2010-2011 Season Brochure designed by Immotion Studios. Also don't forget to take a glance at their new Family Series at the Bass, it will be fun for the whole family. Awake to a New Season 8 July 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=6 http://immotionstudios.com/blogdetail.php?id=6 We've updated the look and features of the awgbrands.com site again. A successful website is ever-changing, therefore giving customers a reason to return to the site on an on-going basis. New functionality was added to the site like the rotating windows on the home page in order to call out the new items and programs that are important to AWG's retailers and their customers. Cooking videos and new recipes also keep the customers coming back. www.awgbrands.com 29 June 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=5 http://immotionstudios.com/blogdetail.php?id=5 We all decided that we should take a little time out and do a little cleaning around the office. We called this day Immotion Day. Our account manager Joe was dared that he couldn't run around the entire building (.018 miles) in less than 60 seconds. Not one that would back down from a dare, and a 20 dollar bill from our sales manager Tony, he accepted. Check out the Multi-Angle video below. Go Joe !!! 25 June 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=4 http://immotionstudios.com/blogdetail.php?id=4 Congratulations to Fort Worth Sister Cities International on 25 years of partnerships with other cities throughout the world! The Fort Worth Business Press did an article about the event that you can check out here. Check out the logo we designed for them to commemorate the anniversary below. 23 June 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=3 http://immotionstudios.com/blogdetail.php?id=3 I know your asking –why the heck is the “teen chef” writing on the Immotion Blog- Well it appears I’m lost. . . ahh HELP!. . .Just kidding, actually I’m not lost (yea I know, you guys were on the edge of your seats there for a minute), I’m just exploring a new frontier- as the (drum roll. . ) INTERN. Yep you read that right, the teen chef is Immotion Studios’ newest Intern. Let me expand for a moment on this topic:As a new intern for Immotion Studios, I’m gaining valuable experience for my future. Experience that includes assisting in the quality control department, assisting with food styling and photography, assisting in the Creative Dep., and of course the typical intern agenda: filing. No lies though I’m pretty pumped to have this opportunity (despite the filing lol). Now onto the good stuff: Since I’m a guest (and the guest is always right, right?. . . let’s say yes) I’m going to take the liberty of supplying all you readers with a recipe. A darn good recipe actually (It’ll put that “Fresh show” to shame. . . ) Here we go kiddies. . . “Fresh” Muffins: (nothin like ‘em.. . . of course there’s nothing like basketball documentaries either. . . )Cinnamon Swirl Muffins (from Family Fun Magazine) Oven: 350For the Batter:2 cups all-purpose flour2 teaspoons baking powder1 teaspoon baking soda¼ teaspoon salt½ cup butter, melted½ cup sugar2 eggs½ cup milk, buttermilk, or diluted evaporated milk (basically whatever milk you got on hand)For the Cinnamon Swirl:½ cup packed brown sugar (light or dark- doesn’t matter)4 tablespoons butter, cut into small chunks¼ cup flour2 teaspoons cinnamonMix flour, baking powder, baking soda, and salt in a small mixing bowl and set aside.Melt butter in a bowl, then mix in sugar, eggs, milk, and vanilla.In another bowl (yes I’m sorry, another one), mix together the Cinnamon Swirl ingredients- I cut them together with a fork (kinda formed a paste for me)Mix together the flour and butter mixtures until the flour is completely mixed in, then stir in the Cinnamon Swirl mixture, until it’s mixed in but still “swirly”. Basically you don’t want huge chunks of the cinnamon mix cuz it’ll just melt when you bake them, and will form holes (not attractive).Bake at 350 until the tops look set and dry and slightly golden, or until toothpick inserted in center comes out clean. I made mini muffins, they took about 9-10 minutes.Enjoy!The Teen Chef notesofateenagechef.blogspot.com 22 June 2010 00:00:00 -0400 http://immotionstudios.com/blogdetail.php?id=2 http://immotionstudios.com/blogdetail.php?id=2 I still cant believe its almost been a year since we started production of the Fresh Show. If you have been following this far maybe some die hard Fresh fans would be interested in the making of episode we are calling "Making it Fresh." So sad to see it all end. Thanks for all the support! The making of the basketball web series "The Fresh Show". Immotion Vimeo Site 8 June 2011 16:18:42 -0400 http://immotionstudios.com/blogdetail.php?id=1 http://immotionstudios.com/blogdetail.php?id=1