March 16th, 2017
Graduating from college is great, but it’s kind of scary. If you don’t already have a job lined up, you’re kind of stressed and you have to figure out what the heck you are going to do with your life pretty quickly if you haven’t already. Whether you are going on interviews and looking for jobs or you already have your first job (in your career field or not), there are a few things to remember.
March 8th, 2017
When it comes to building a successful website, one of the most important factors to consider is conversions.
February 28th, 2017
First off, the “real world” is terrifying. For the past 22 years of your life, you have been told what to do, but now you are making your own rules.
February 9th, 2017
A company’s logo is its most significant visual element. Over time, it becomes synonymous with the brand itself. When large companies make a change on this front, it’s generally well-executed and thoroughly contemplated. With 2017 well underway, let’s take a look at 5 company rebrands that missed the mark in 2016.
February 1st, 2017
When it comes to achieving and maintaining high search rankings, one of the key components is fresh content. Google loves fresh content, and Google is king of the search engines. If you want your website to maintain its rankings and authority then you have to regularly update the content of your website.
January 24th, 2017
The creative drought: every creative’s nightmare and reality at some point or another. It’s a moment where passion fizzles into a dull flicker, or can even burn out completely. So what’s a creative thinker to do?
November 10th, 2016
Getting your brand started on social media can be difficult. You have to balance the human aspects of creating an authentic feel, the analytical aspect of building a community that continues to grow on all platforms and the business mind to leverage that followership into actual sales.
October 31st, 2016
Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.
October 11th, 2016
I can’t tell you how many times a client/potential client has called asking me to write and distribute a press release. Five years ago I would happily oblige, but those days have come and gone.
August 11th, 2016
The U.S. Food and Drug Administration wants to make sure consumers have updated nutritional information for packaged foods sold in the United States. This will help people make informed decisions about the foods they eat and feed their families. The new label is a vast improvement and helps consumers can make more informed food choices to better their health.